DIGITAL MARKETING & PUBLIC PROMOTION LEAD

~1 hr/day (Flexible)

About RWOB:

Recovery Without Borders (RWOB) is a global, peer-led recovery ecosystem anchored in Toronto and expanding internationally. We connect mental health support, substance use care, peer community, work pathways, and housing into one coordinated model—so no one is left without a practical next step.

Position Summary

Drives public awareness, promotional campaigns, ad conversions, and multi-channel publishing across all RWOB initiatives and chapters. Ensures consistent brand visibility and leads the multi-media campaign for major events like Toronto Recovery Day and our weekly online city forums.

KEY RESPONSIBILITIES & CORE OBJECTIVES

- Promotional Campaign Execution: Oversee digital ad campaigns (Google Search/Meta) and regional radio ad flights.
- Weekly Content System: Ensure weekly posting schedule is maintained across Instagram, Facebook, LinkedIn, Meetup, YouTube, and Google Business Profile (3 forum posts, 5 peer group posts, 1 therapy post, 1 OpenRecovery post).
- Physical & Digital Assets: Coordinate physical print collateral (vinyl banners, 11x17 community posters, flyers) and public merch giveaway kits.
- Institutional Campaign Marketing:



Develop marketing assets to support speaking outreach to high schools, colleges, and community centers

(Goal: 1 booking/week).

OPERATIONAL MODEL & WORKFLOW PROTOCOL

Operational Framework: Department Leads take the lead in ensuring department operations/initiatives progress as planned. They take initiative on tasks/projects, supported by an EA and cross-departmental collaboration, and delegate to auxiliary volunteers when support is needed.

Daily Routine: Review incoming marketing requests, perform QA on graphics/copy, and delegate micro-tasks via CRM/WhatsApp.

Micro-Task Delegation: Supervise auxiliary volunteers handling social media graphic design, Facebook group sharing, video clipping for IG Reels/Shorts, and local poster distribution.

THE IDEAL FIT

Qualifications & Mindset

- Background in digital marketing, social media management, content creation, or PR. Familiarity with Meta Ads Manager, Google Ads, or Canva.
- Creative, analytical, brand-conscious, and action-oriented.

Values Alignment

- Solid commitment to person-first, non-stigmatizing language that dignity-centers people navigating recovery and mental health challenges.

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📌 Digital Marketing & Public Promotion Lead (Toronto)
🏢 Recovery Without Borders
📍 Toronto