Drive marketing success as a Lifecycle Marketing Specialist at Activate in Winnipeg. Your role focuses on building effective CRM strategies that enhance customer journeys and boost bookings.Reporting to the Director, Growth & Revenue Marketing, you’ll be integral in executing CRM initiatives across corporate stores. Using tools like Braze, you will create and manage audience segments while developing data-driven campaigns to maintain customer interest and engagement. Monitoring campaign performance and making necessary adjustments will be central to this position's success.Key Responsibilities:- Create and implement retention and win-back campaigns- Segment audiences to optimize marketing approaches- Launch and monitor multi-channel CRM campaigns- Conduct A/B tests and report on campaign results- Document repeatable campaign processes and workflowsRequirements:- 3+ years of lifecycle marketing experience- Proficiency with CRM platforms, particularly Braze- Background in designing and analyzing campaigns- Excellent organizational and communication abilities- Bachelor's degree in Marketing or a related domain is beneficialShape the future of customer engagement at Activate with your marketing expertise.#J-18808-Ljbffr