407 ETR in Woodbridge seeks a Director for Loyalty & Marketing Strategy to spearhead customer engagement and promotions. Utilize your strategic, data-driven expertise to guide customer lifecycle marketing initiatives.

As a leader, you will be accountable for driving growth through cutting-edge promotions and loyalty programs. This role encompasses designing customer journeys that leverage behavioral insights and rigorous analytics. You will foster a culture of data-driven decision-making, ensuring alignment across marketing initiatives to achieve sustainable customer value.

Key Responsibilities:
Direct integrated strategies for promotions and loyalty programs
Design personalized customer journeys based on insights




Manage test-and-learn agendas for continual initiative improvement
Enhance engagement through cohesive loyalty initiatives
Identify prospects for growth in digital marketing channels

Requirements:
At least 10 years in leadership roles within data-driven marketing
Bachelor's in Marketing, Business; MBA preferred
Proven experience with CRM, especially Salesforce
Track record of successful customer growth strategies
Experience in leading diverse teams

Elevate customer loyalty and engagement at 407 ETR through strategic marketing leadership!
J-18808-Ljbffr

📌 Director For Loyalty & Marketing Strategy Vaughan
🏢 407 ETR Concession
📍 Vaughan