About Electronic Arts
Electronic Arts creates next‑level entertainment experiences that inspire players and fans around the world. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Director, Franchise Marketing Analytics
Workplace Type: Hybrid (Los Angeles, CA or Vancouver, BC)

Reporting To: Senior Director, Franchise Marketing Analytics & Enablement

Studio / Department: The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, fan intelligence, and technology solutions. We connect teams with the data, insights, and tools needed to accelerate outcomes.

Impact
You will lead marketing analytics strategy for EA Entertainment, guiding investment decisions across global franchises. You will shape how data informs growth, engagement, and retention by delivering clear insights to senior leaders and building scalable measurement frameworks.

Responsibilities

Lead marketing analytics strategy across multiple EA Entertainment franchises (e.g. Battlefield, The Sims, Apex Legends)

Act as trusted advisor to VP‑level leaders to inform growth, engagement, and investment decisions

Partner with other insights teams across EA to develop integrated, decision‑ready guidance for business leaders

Guide experimentation strategy and measurement frameworks across campaigns

Oversee application of MMM, incrementality, and attribution methodologies

Ensure analytics tools support key decision points and continuous optimization

Lead, develop, and grow a team of analysts and managers

Required Qualifications

10+ years experience in marketing analytics, data science, or related field

Experience leading analytics teams supporting global products or services

Proficiency influencing VP‑level stakeholders with data‑driven recommendations





Proficiency applying marketing measurement methods (MMM, incrementality, LTV)

Experience developing team capability across analytics and stakeholder engagement

Proficiency in SQL and Python or R

Experience with data visualization tools (e.g., Tableau, Power BI)

Bachelor’s degree in a quantitative field or equivalent experience

Core Skills And Experience

Proficiency defining analytics strategy across large organizations

Proficiency connecting data insights to business and marketing outcomes

Experience building scalable measurement and experimentation frameworks

Experience working across cross‑functional teams and global partners

Clear communication of complex insights to executive audiences

Pay Transparency - North America

British Columbia (depending on location e.g. Vancouver vs. Victoria) $160,700 - $224,700 CAD

California (depending on location e.g. Los Angeles vs. San Francisco) $193,100 - $296,500 USD

Benefits
US: Paid time off (3 weeks to start), 80 hours of sick time, 16 paid holidays, 10 weeks paid leave for a current child, medical/dental/vision insurance, life & disability insurance, 401(k). Potential bonus and equity.

Canada: Vacation (3 weeks to start), 10 days sick time, parental leave benefits, extended health/dental/vision coverage, life & disability insurance, retirement plan, potential bonus and equity.

Equal Opportunity Employer
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment‑qualified applicants with criminal records in accordance with applicable law. EA makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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📌 Director, Franchise Marketing Analytics (British Columbia)
🏢 Electronic Arts (EA)
📍 British Columbia