Sales Manager - Peninsula Ford Lincoln - Owen SoundPeninsula Ford Lincoln | Sales Manager - OS | Opened on 07/16/2026 | Pay rate: $130000-160000 per yearPeninsula Ford Lincoln is seeking a Sales Floor Manager to join our Owen Sound team! Are you ready for your next career challenge? Apply with Peninsula Ford Lincoln today!As a leader of the sales team, the Sales Floor Manager is the driving force behind the dealership's overall sales performance across both new and pre‐owned vehicle operations. This role is responsible for developing and motivating a high‐performing sales team, executing consistent sales processes, and delivering an exceptional guest experience.The Sales Manager will work closely with the General Manager to achieve monthly and annual sales targets, maximize gross profit, and ensure robust inventory management across both new and used vehicle departments. This role requires a hands‐on leader who is process‐driven, performance‐focused, and committed to continuous improvement.This position involves managing both new and used vehicle operations, working directly with the sales team on deals and customer interactions, and leading a high‐performance, process‐driven environment. Evening and weekend shifts will be required to support business needs.Compensation: Base salary plus commission and bonus structured pay plan, on target earnings of $130,000 - $160,000 per year.About usEstablished in 1922, Leggat Auto Group is a family‐owned business with 12 dealerships across Southern Ontario. With over a century of experience, we are committed to providing exceptional automotive experiences to our community. Whether you're looking for your perfect vehicle, service, repairs, or parts, our team of over 600 dedicated employees is here to help you find solutions. At Leggat Auto Group, we value teamwork, passion, and ingenuity, and we are committed to providing a supportive and motivating environment for our employees to grow their careers.Key Responsibilities1. Customer SatisfactionEnsure all guests receive a consistent, professional, and high‐quality experience.Address and resolve customer concerns promptly and effectively.Implement and reinforce processes that improve customer satisfaction.Train and coach the sales team to deliver a best‐in‐class guest experience.Key MetricMaintain above group average CSI on a rolling 3‐month basis.2.



Sales Volume & Process ExecutionForecast and achieve monthly and annual sales targets in collaboration with the General Manager.Work directly with the sales team to drive performance with both new and existing customers.Ensure strict adherence to dealership sales processes and CRM usage (DealerSocket).Manage and monitor the e‐lead process:100% response rate within 15 minutesAll responses include personalized video communicationConduct daily deal reviews and support the team in closing opportunities.Key MetricsAchieve monthly unit targets (new and used combined)100% CRM usage and activity compliance3. Inventory Management (New & Used)Maintain an effective and balanced inventory mix to meet customer demand.Oversee ordering of new vehicle inventory and factory allocation.Manage used vehicle acquisition through trades, auctions, and other sources.Monitor inventory daily, ensuring lot presentation is clean, professional, and market‐ready.Ensure proper pricing and merchandising of all inventory.Key MetricsUsed inventory aging target: Under 60 daysUsed vehicle reconditioning: Live to market within 72 hoursInventory turn and supply aligned with market demand4. Department Gross & ProfitabilitySet and achieve gross profit targets monthly and annually.Manage pricing strategies to balance competitiveness and profitability.Review deals and coach the team on maximizing front‐end gross.Monitor and control departmental expenses.Key MetricsMaintain or exceed monthly front‐end gross targetsImprove gross per unit (GPU) through coaching and deal structureMaintain expense control within budgetRecruit, train, and mentor a high‐performing sales team.Conduct daily, weekly, and monthly sales meetings with clear expectations.Provide ongoing coaching on product knowledge, negotiation, and closing skills.Hold the team accountable to performance standards and activity levels.Foster a positive, competitive,



and accountable team culture.Key MetricsSales team performance vs targetsRetention and development of sales staffConsistent execution of sales process across the teamWork with the marketing team to support promotions and advertising campaigns.Ensure all digital leads are handled effectively and consistently.Monitor online presence, pricing, and competitiveness of inventory.Performance ExpectationsAchieve or exceed monthly new and used vehicle targetsGross ProfitMaintain strong front‐end gross and improve GPU performanceInventory ManagementUsed inventory aging under 60 daysReconditioning cycle time within 72 hoursLead Management100% lead response within 15 minutes100% video usage on digital responsesCustomer Satisfaction:Maintain above group CSIProcess ComplianceFull CRM usage and adherence to dealership sales processThis role is ideal for a leader who takes ownership of results, drives accountability, and consistently delivers performance.QualificationsExperienceMinimum 3 years automotive sales management experienceExperience in both new and used vehicle operations is an assetSkillsStrong leadership and team development abilitiesProcess‐driven with a focus on accountabilityExcellent communication and coaching skillsStrong understanding of inventory management and pricing strategiesProficient in DMS and CRM systems (PBS and DealerSocket preferred)LicensingValid OMVIC licenseValid driver's license with a clean driving recordResults‐driven and competitivePositive, professional, and team‐orientedStrong work ethic with a focus on continuous improvementAbility to thrive in a fast‐paced, performance‐based environmentWhy Work for Leggat Auto GroupCareer Growth Potential with 12 Dealerships and 600 Employees strongDrug, Dental and Extended Health BenefitsTravel, Life Insurance and AD&DLifeWorks Employee Assistance Program (EAP)Employee Recognition and EventsEmployee Pricing on Vehicle Purchases and Parts and ServicesGoodlife Membership Discounted Corporate RateFree ParkingLeggat Care Foundation, we support the communities in which we live and workWe represent 80% of the Car Manufacturer BrandsAdditional InformationOur Company proudly provides equal employment opportunity for all employees and applicants. We welcome and encourage applications from persons with disabilities. Accommodations are available upon request for candidates taking part in any aspect of the selection process.We do thank all applicants in advance, but only those selected for an interview would be contacted. Thank you for your interest! #J-18808-Ljbffr

📌 Sales Manager - Peninsula Ford Lincoln - Owen Sound
🏢 Formulafordlincoln
📍 Owen Sound