Transform digital marketing initiatives at Ritchie Bros. as a Senior Digital Marketing Specialist, focusing on maximizing B2B lead generation efforts. You’ll be working out of our Burnaby office with a blend of hybrid flexibility.

This is a pivotal role on the Digital Marketing Team, where you will develop and manage paid media strategies to generate high-quality leads across various platforms. You will employ advanced technologies and data analysis techniques, ensuring that each campaign is optimized for performance.

Your contributions will directly impact lead quality and conversion rates through creative testing and effective communication with internal teams and stakeholders.

Key Responsibilities:
Own the strategy for conversion optimization on digital channels
Conduct performance testing and report findings




Design landing pages specific to campaign goals
Manage internal communications regarding project timelines
Utilize ad tech for budget and campaign measurement

Requirements:
3+ years of B2B paid media experience
Expertise in Google Ads and Linked In Ads
Familiarity with AI-driven advertising and automation tools
Robust skills in marketing analytics and measurement
Ability to operate effectively in a deadline-driven atmosphere

Leverage your digital marketing skills to enhance B2B lead acquisition at Ritchie Bros. through cutting-edge strategies and data analysis.
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📌 Lead Generation Focused Digital Marketing Expert Burnaby
🏢 RBGlobal
📍 Burnaby