Some of what you will do:
The Sales Content Specialist plays a critical role in enabling seller effectiveness by developing, organizing, and optimizing high-impact, customer-facing content. This role transforms approved brand frameworks, product messaging, and insights into compelling, easy-to-use sales collateral that supports consistent, value-driven customer conversations. Working closely with Sales Enablement, Marketing, and Merchandising partners, this individual ensures content is relevant, on-brand, and accessible—empowering sellers to engage customers with clarity and confidence.

Sales Content Development & Design (45%)

Develop, design, and adapt customer-facing collateral (presentations, one-pagers, case studies, proposals, etc.) aligned to approved frameworks, brand standards, and messaging

Translate complex product, category, and solution information into clear, compelling sales stories that support value-based selling

Ensure consistency in tone, visual identity, and key value propositions across segments, verticals, and channels

Build modular, flexible content that sellers can easily customize while maintaining brand and messaging integrity

Continuously evolve content formats to improve usability, clarity, and customer impact

Sales Enablement Support & Collaboration (30%)

Partner with Sales Enablement to identify content needs aligned to sales plays, campaigns, and go-to-market priorities

Collaborate with Marketing and Merchandising to translate approved materials into practical, seller‑ready assets

Support launch readiness by coordinating the rollout of content packages,



toolkits, and messaging updates

Gather and incorporate seller feedback to improve content relevance, usability, and effectiveness in customer interactions

Content Management Governance (15%)

Maintain a structured, intuitive, and searchable content repository within enablement platforms (e.g., Highspot, Salesforce, SharePoint)

Audit and update content regularly to ensure accuracy, alignment to current offers, and lifecycle management

Apply version control, tagging, and governance standards to ensure sellers access the right content at the right time

Promote best practices for content usage and adherence to approval workflows

Performance Measurement & Continuous Improvement (10%)

Track content usage, adoption, and seller feedback to assess effectiveness

Analyze trends to identify gaps, redundancies, and high‑performing content

Recommend improvements to content strategy, formats, and delivery to increase seller engagement and win rates

Share insights with Sales Enablement leadership to inform ongoing priorities

Qualifications

Bachelor’s degree in Business, Marketing, Communications, or related field (or equivalent experience)

Certification or coursework in Sales Enablement,



Content Strategy or Digital Design Tools considered an asset

2–4 years in sales enablement, marketing, content development, or related field

Experience developing customer-facing or sales-facing materials

Exposure to B2B sales environments preferred

Strong content development and visual storytelling skills (PowerPoint, design tools, etc.)

Ability to translate complex information into clear, customer-friendly messaging

Understanding of sales processes and value-based selling principles

Strong collaboration skills across Sales, Marketing, and Merchandising teams

Attention to detail with a focus on brand consistency and content quality

Familiarity with content management and enablement platforms is an asset

Physical Demands / Working Conditions
Office environment – Hybrid, with 4 days onsite in Richmond Hill, subject to the hybrid policy.

Benefits

Associate discount

Health and Dental perks

RRSP/DPSP

Performance bonuses

Learning & Development programs

And more…

Inclusive and Diverse Team
Staples Professional is continuously working towards creating an inclusive and diverse work environment. We welcome, value and thrive on perspectives and contributions from backgrounds that vary by race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion or physical ability. If you have a disability or special need that requires accommodation, please let us know.

#J-18808-Ljbffr

📌 Sales Content Specialist - Richmond Hill (Hybrid) (Ontario)
🏢 Staples Canada
📍 Ontario