Job Overview
As an Outside Sales Representative, you will be selling industrial metals (steel, stainless, aluminum, sheet, pipe and structural products) to small and mid‑sized industrial businesses within an Ontario territory, our Eastern GTA & East territory.

This role focuses primarily on reactivating dormant accounts, increasing wallet share within underperforming accounts, supporting the inside sales team by opening doors and gathering strategic intelligence, and developing new small‑to‑mid‑sized industrial customers.

This is not a traditional closing role. The internal Account Executive team handles quoting and transactional closing. The Outside Sales Representative is responsible for building relationships, identifying opportunity gaps, handling objections, and driving strategic account growth.

This position offers a base salary of $75,000–$95,000 with quarterly bonuses, profit sharing, mileage reimbursement and full benefits.

Compensation & Benefits

Base salary of $75,000 to $95,000, plus a quarterly bonus

Profit sharing year‑end

First year OTE approximately $95,000–$105,000+

Health Perks

Company Social Events

Employee Recognition gifts and rewards

Mileage reimbursement program (CRA rate; $1,000 monthly advance)

Laptop

The Company & Culture
Our client is a privately owned, full‑line steel service centre headquartered in south‑central Ontario with multiple facilities across Ontario and Quebec. Founded over 30 years ago, the company services more than 2,500 customers across Canada. Their customer base includes construction, agriculture, mining, fabrication shops and light manufacturing companies. The culture is relationship‑driven, stable, and entrepreneurial. The company values long‑term employee tenure and collaboration between outside and inside sales teams.

Office Location & Sales Territory

Head Office – Brampton, Ontario

Monday to Thursday – Visiting customers in assigned territory





Friday – Office‑based planning and internal collaboration

Target Territory (Eastern GTA & East):

Downtown Toronto, Scarborough, North York, Etobicoke, Vaughan, Richmond Hill, Markham.

Durham Region (Pickering, Ajax, Whitby, Oshawa, Clarington).

Eastern Ontario expansion points (Port Hope, Peterborough, and East toward Kingston).

Territory will be structured based on where the candidate resides, but must remain reasonably accessible to the Brampton office.

Experience, Background & Education Requirements

3–5+ years of outside industrial sales experience

Steel distribution experience strongly preferred

Industrial sales background required

Post‑secondary education or equivalent professional experience

Technical Skills

Average computer skills

MS Office

Zoom/Teams: Basic

CRM System: Intermediate

The Product / Service / Solution
10–50 core products including steel, aluminum, stainless, sheet, pipe and structural materials.

Prospective Customers / Industry Focus / Decision‑Makers

Owner‑Operators (approximately 70%)

Purchasing Managers / Agents (approximately 30%)

Small to mid‑sized industrial businesses

Construction, agriculture, mining, fabrication and light manufacturing sectors

Sales Cycle / Order Value / Account Size

Average project size is $5,000 – $10,000

Average revenue by customer is $50,000 – $100,000 annually

Primary focus is on reactivation

Competitive Advantages

Strong inventory levels

Reputation for service and responsiveness

Established Canadian presence

Collaborative inside sales support structure





Entrepreneurial culture

Typical Day & Duties

Engage with active, inactive, and prospective clients within the territory

Pre‑plan weekly route and account strategy (Friday office planning day)

Visit primarily dormant and underperforming accounts

Identify growth opportunities and gather competitive intelligence

Develop account reactivation strategies with management and inside sales

Submit reports on market trends and customer feedback

Drive commercial sales and identify new business opportunities

Collaborate closely with the inside sales team on quotes and follow‑ups

Overnight Travel
Less than 5%

Support & Training
For candidates without direct steel experience:

3 months in‑office product training

3 months of field shadowing

Structured 30‑60‑90‑day onboarding

Steel‑experienced candidates may be fast‑tracked.

Why You Should Apply

Established and stable organization (30+ years)

Clear territory ownership

Strong internal support structure

Performance‑based compensation

Long‑term career opportunity

Relationship‑focused selling environment

Equal Opportunity Employment
Our client is an equal‑opportunity employer committed to creating a diverse and inclusive, barrier‑free workplace. They strive to provide a safe, healthy and respectful workplace where individuals are valued for their contributions. Our client encourages applications from women, aboriginal peoples, members of visible minorities, and persons with disabilities.

Our client is committed to providing an accessible and supportive recruitment experience for persons with disabilities. If you require accommodations at any stage of the recruitment process, please notify us in advance at [email protected]. We thank all applicants in advance for their interest; however, only those candidates under consideration will be contacted.

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📌 Outside Sales Representative - Industrial Metals / Steel Distribution (Ontario)
🏢 Just Sales Jobs
📍 Ontario