Lead ResMed's marketing excellence as a Senior Marketing Manager focused on the Canadian sleep apnea sector. Elevate brand presence by integrating patient and provider marketing efforts.
In this pivotal role, you will be responsible for crafting strategies that reflect Canada’s complex healthcare dynamics. Collaborate with teams across Sales and Product Marketing to enhance patient engagement while overseeing revenue growth strategies. This includes leveraging analytics for continuous campaign optimization.
Key Responsibilities:
• Direct Canada's integrated marketing strategy for growth
• Collaborate with leadership on B2B and B2C strategies
• Develop detailed marketing briefs for campaign execution
• Craft province-specific plans considering market factors
• Lead programs for enhancing CPAP adoption and patient adherence
Requirements:
• Bachelor's degree in Marketing, MBA preferred
• Minimum 8 years of relevant marketing experience
• Solid grasp of the Canadian healthcare landscape
• Excellent stakeholder management and leadership abilities
• Experience with various marketing analytics platforms
Contribute to innovative strategies that enhance health outcomes with ResMed Canada.
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