Position Summary The Senior Manager, Category Management, Direct to Consumer (MX), reporting to the Director of Commercial Sales, DtC, is the lead for the Mobile (MX) division and external customers. The incumbent is accountable for DtC revenue (Samsung Brand Stores, S.com/Apps), key customer strategies and category profitability. This role is key to aligning with the Mobile Business division product category goals and objectives, and to meeting market‑share growth targets. The incumbent is responsible for overseeing Mobile OMNI‑channel business, working closely to develop current sell‑out platform initiatives, leveraging marketing and media to increase customer loyalty, retention, and new acquisition/switching. This role has overall accountability to all channel sales—including consumer, EPP, B2B, Marketplace, ShopAPP, and stores—to ensure consistent execution, merchandising, and promotional planning that addresses key personalization and segmentation strategies. Specifically, the incumbent manages HHP and Accessory categories, ensuring flawless execution (GTM) across the various channels with a focus on product launches, seasonal moments, and key commercial events online and offline to develop a holistic customer journey. Meeting the customer where and when they want to experience the Samsung Brand, maximizing innovation, AI, and differentiation in the Canadian market.
Benefits Fantastic employee discount on all Samsung products
Competitive salary and performance‑based incentive plan for all levels
Employer‑paid medical and dental coverage from day one
Group RRSP plan that helps you save for the future
Free on‑site gym
Subsidized cafeteria, including free Starbucks coffee/latte machine
Tuition reimbursement and access to Samsung U for 24/7 online learning
Employee referral program
Virtual pet care
Additional well‑being days
Sales Strategy & Planning Customer‑first focus: meeting the needs of the customer where and when they want to shop and experience the brand
Integrates product, price, promotions and the buying journey seamlessly for the customer
Maximizes data and insights enabling targeted promotions, offers and effective sell‑out programs
Innovation and continuous improvement strategies to improve customer needs and respond to market dynamics
Commercial planning for overall Mobile category, specifically HHP & Wearables for DtC division
Align overall marketing funding for Mobile, with key targets for revenue and new innovations across all channels
Manage assortment strategy across all channels, understanding differentiation strategies and key products
Develop and support short‑term and long‑term strategies and promotion plans to maximize DtC




Ensure all communications are compliant from an IP, legal and product perspective
Perform QA on all online product and offer launches
SECA product lifecycle management and EOL plan
Collaborate with performance marketing, strategy & planning, operations, customer experience, finance, legal and division sales teams to build tactical product and promotion plans
Analyze and manage P&L; impact of promotions and apply to future planning for profitable long‑term growth
Work with each division’s PM team and leaders to align overall strategy and objectives
Data management and reporting on daily, weekly and monthly sales insights
Develop monthly sales forecast by working with different account managers and SCMs
Create ad‑hoc and regular reports to senior leadership on key plans and results (product launch, key promotions, major holidays)
Monitor and analyze sales trend, traffic, conversion, SWOT, ROI, and areas of improvement, and report on a regular basis
Sales Initiatives Generate creative and unique promotion & offer tactics based on market research and competitive analytics
Gather all information and requirements regarding all sales initiatives (e.g., product launch, promotion, key sell‑out platforms) and provide timely communications to operations & SCM teams
Constantly assess current system and operational limitations and look for sales growth opportunities
Constantly monitor site & store readiness and promotion executions to minimize potential customer escalations and negative sales impact
Define Direct to Consumer sales target for the division and share with sales division’s PM team and leaders to identify additional opportunities
Obtain alignments and internal approvals on key activities & processes with all related divisions (sales divisions, finance, service)
Lead internal projects, tracking, reporting and weekly meetings
Manage sales program activities across eCom, Stores, Marcom, Sales, and PM
Work with the marketing and legal teams to develop creatives and legal terms & conditions for online offers and promotions of sales divisions
Partner Management Manage business relationships with external partners (eCommerce resellers, distributors, payment providers, marketplace and direct customers)
Work with external partners to develop sales strategy and promotion plans (e.g., financing,



trade‑in, CPO) to meet various consumer needs and provide relevant benefits
Develop account‑specific sales and marketing plans with partners to drive business
Conduct regular business reviews with partners to improve visibility to critical KPIs and co‑develop solutions to drive operational success
Collaborate with internal teams such as legal, Marcom and finance to develop contracts, communication materials, and reconcile marketplace sales/returns
Requirements Education: Associate’s degree in Marketing, Business or related field from an accredited college or university, or equivalent experience in consumer electronics industry
Knowledge: Demonstrated people‑management skills; expert in Excel, Word, PowerPoint and proficiency with online analytical processing (e.g., Omniture & Google Analytics); strong analytical & persuasion skills; exceptional organizational & planning skills with a sense of curiosity and urgency; highly developed communication & interpersonal skills; self‑motivated and able to work with limited supervision; proven ability to function effectively in a team environment; ability to travel overseas
Experience: 8–10 years in OMNI, eCommerce & marketplace, strategy & planning, product management; thorough understanding of product and promotion cycles; experience working with brand stores, eCommerce, B2B and marketplace; experience with digital performance marketing would be an asset
Salary and Benefits The salary range for this role is expected to be between $120,000 to $165,000 and reflects base salary only. Actual pay will be determined based on a number of factors and may vary depending on job‑related knowledge, competencies, qualifications, relevant skills and experience. The total rewards package for a regular full‑time employee may include a variable incentive, savings matching (RRSP/TFSA/NRSP), extended health and dental benefits with spending accounts, wellness and well‑being benefits, development opportunities, and other employee perks.
Equal Opportunity Employment Samsung is an equal employment opportunity employer.
Accommodation Samsung has an accommodation process in place and provides accommodations for job applicants with disabilities as appropriate. Assessment and selection materials and procedures can be made available in accessible formats and methods as appropriate. If you require a specific accommodation because of disability or medical need, please let us know when selected to take part in our recruitment process so that reasonable arrangements can be made for the appropriate accommodations to be in place as you move through our process.

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📌 Senior Manager, Category Management MX DtC (Ontario)
🏢 Samsung Electronics
📍 Ontario