Our client is looking for a Paid Media Specialist with robust Paid Social expertise to lead strategy, execution, and optimization across social platforms. This role is ideal for a hands‑on marketer who excels at campaign management, audience strategy, testing, measurement, and performance growth.

Key Responsibilities

Lead paid social strategy and execution, primarily across Meta (Facebook & Instagram)

Manage and optimize campaigns on LinkedIn, TikTok, Pinterest, Snapchat, and Reddit

Develop full‑funnel strategies across awareness, acquisition, retention, and re‑engagement

Drive audience targeting, first‑party data activation, lookalike modeling, and conversion tracking

Partner with creative teams to develop testing frameworks and performance‑driven recommendations





Analyze campaign performance and identify opportunities to improve efficiency and scale

Serve as the paid social subject matter expert, driving best practices and platform innovation

Qualifications

5+ years of performance marketing experience with deep hands‑on Paid Social expertise

Advanced experience with Meta Ads Manager

Proven success managing multi‑platform paid social campaigns

Strong knowledge of audience strategy, conversion tracking, campaign structure, and optimization

Experience building and executing full‑funnel social strategies

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📌 Paid Media Specialist (Ontario)
🏢 Creative Circle
📍 Ontario