Elevate CaptivateIQ’s market presence as the Director of Product Marketing, focusing on narrative ownership and team leadership. Drive strategy in a rapid-paced environment for B2B SaaS solutions.

In this vital leadership position, you will oversee the product marketing team and ensure CaptivateIQ’s message resonates with the market. Your role centers on building a robust customer and competitive research system to inform strategies and influence product roadmaps. Lead the charge in creating compelling stories for customer and analyst engagement.

Key Responsibilities:
• Lead and mentor a high-performing product marketing team
• Own CaptivateIQ's messaging and positioning as a cohesive narrative
• Build a voice-of-customer research engine for insights




• Manage feedback loops with Product to shape direction
• Strengthen external brand credibility through analyst relations

Requirements:
• 12+ years in B2B SaaS product marketing
• Experience in team leadership and mentoring
• Proven customer research and feedback motion
• Comfortable with technical products and audiences
• Strong storytelling ability and market evangelism

Lead CaptivateIQ’s narrative and drive impactful sales performance through expert product marketing.
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📌 Director of Product Marketing at CaptivateIQ (Ontario)
🏢 GTMnow
📍 Ontario