Manulife Canada is seeking an Assistant Vice President of Affinity Marketing. This hybrid leadership role requires expertise in customer acquisition, engagement, and advanced marketing strategies.As a key member of the Affinity Leadership Team, you will drive growth and strengthen customer relationships with strategic marketing plans. Your role involves leading integrated campaigns, leveraging data insights, and collaborating across departments to optimize customer experiences. Key responsibilities include planning annual strategies, enhancing customer lifetime value,



and fostering a performance-driven marketing team.Key Responsibilities:Lead integrated marketing strategies for the Affinity businessDevelop annual marketing plans aligned with business objectivesOptimize campaigns across various channels and customer touchpointsCollaborate with partners to drive engagement and retentionUtilize data and technology for improved marketing effectivenessRequirements:Bachelor's degree; MBA preferred10+ years in marketing leadership rolesProven track record in driving integrated marketing strategiesExperience in data-driven marketing practicesExceptional strategic thinking and communication skillsShape the future of Affinity marketing at Manulife with your creative strategies and leadership.#J-18808-Ljbffr

📌 Affinity Marketing Strategist At Manulife (Toronto)
🏢 Manulife
📍 Toronto