Build the Engine That Helps Companies Get More Done

Sterling Fleet Outfitters exists to help companies get more done. Who wouldn't want to be part of that? Time is a finite resource, and wasting it isn't in our DNA. We don't believe it's in our customers' either.

So, what does more mean to you? More opportunities created? More growth? More impact? More ownership?

We're looking for a driven Sales Development Representative (SDR) to build and execute a world-class outbound sales process while helping customers improve productivity, efficiency, and profitability.

Since 2002, Sterling has grown into Western Canada's premier commercial vehicle outfitter, helping electricians, plumbers, telecom contractors, HVAC companies, service fleets, municipalities, and commercial contractors work smarter and accomplish more. If you're excited about bringing modern sales development practices to a traditional industry and helping build a scalable outbound sales engine, we'd love to hear from you.

Why Work at Sterling?

Strong team culture focused on growth, humility, accountability, and continuous learning

Competitive salary plus performance-based bonus opportunities

Bonus/profit-sharing eligibility after probation

Excellent medical benefits

Opportunity to help build and shape Sterling's outbound sales process

Career growth opportunities within a growing organization

Conveniently located in the Langley/Surrey area of BC's Fraser Valley

Compensation

Base Salary: $60,000–$70,000 CAD

Monthly and quarterly performance incentives

Profit-sharing eligibility after probation

Responsibilities
Prospecting & Lead Generation

Conduct outbound prospecting through phone, email, and LinkedIn

Research and identify prospective commercial fleet customers

Qualify opportunities and book meetings for the sales team

Build relationships with fleet managers, operations leaders, business owners, and purchasing decision-makers





Maintain consistent follow-up to convert prospects into qualified opportunities

Process Development & Optimization

Build and improve sales outreach sequences and messaging

Develop call scripts, email templates, and prospecting playbooks

Analyze results and continuously improve conversion rates

Help establish SDR best practices and scalable sales processes

CRM & Reporting

Maintain accurate prospect and activity data within Salesforce

Track outreach activity, meetings booked, meetings held, and conversion metrics

Collaborate with leadership on reporting and sales process improvements

Requirements

2+ years of SDR, BDR, appointment-setting, or outbound sales experience

Proven experience generating meetings through outbound prospecting

Strong communication and relationship-building skills

Comfortable making outbound calls daily

Experience working within Salesforce or similar CRM platforms

Self-motivated, organized, and highly accountable

Solid problem-solving and process-improvement mindset

Nice to Have

Experience building or optimizing outbound sales processes

Experience using LinkedIn Sales Navigator or other research tools

Experience using outreach or sequencing platforms such as Apollo, Outreach, or Salesloft

Experience selling into construction, trades, industrial, fleet, transportation, or commercial customers

Experience in a high-growth SaaS, technology, or B2B sales environment

What Success Looks Like

Consistently generating qualified meetings for the sales team

Building repeatable prospecting processes that can scale with the business

Maintaining high CRM accuracy and activity levels

Improving outreach, response, and meeting conversion rates over time

Contributing to the long-term growth of Sterling Fleet Outfitters

Learn More
Visit: https://sterlingfleetoutfitter...

Location
Location: On-site (Langley/Surrey, BC)

Schedule
Schedule: Full-time

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📌 Sales Development Representative (British Columbia)
🏢 Sterling Fleet Outfitters
📍 British Columbia