Position Overview
We are seeking a results-driven B2B Sales Account Manager to lead and expand key wholesale and national retail accounts across Canada and North America.
This role is responsible for driving revenue growth, managing retailer relationships, executing promotional strategies, and coordinating cross-functional operations. The ideal candidate has experience in distribution or CPG environments and understands large retail account dynamics.
Key Responsibilities
Account Management & Revenue Growth
Manage key Canadian and North American retail/wholesale accounts
Drive sell-in growth through new product launches and assortment expansion
Lead retailer meetings, line reviews, and seasonal planning
Identify opportunities for door expansion and promotional programs
Negotiate pricing and trade terms where applicable
Sales Planning & Forecasting
Develop annual sales plans by account and brand
Manage promotional calendars and demand forecasts
Monitor inventory health and replenishment trends
Align with Supply Chain to support execution
Performance & Analytics
Track sell-in, sell-through, and gross margin performance
Analyze POS and sales data to optimize growth strategies
Monitor trade spend ROI and promotional effectiveness
Prepare business performance reports for leadership
Cross-Functional Coordination
Partner with Marketing on retail activation and campaigns
Collaborate with Finance on AR and deduction management
Coordinate with Brand partners on launches and pricing updates
Ensure retailer compliance and operational excellence
Qualifications
Bachelor’s degree in Business, Marketing, or related field
4–8 years of B2B sales or national account experience
Experience with major Canadian retailers (e.g., Costco Canada, Shoppers Drug Mart, London Drugs, Walmart Canada, etc.) preferred
Robust negotiation and relationship management skills