Company Overview
Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother Canada was established in 1960, marking over 65 years of operations. Brother Canada is headquartered in Dollard-des-Ormeaux, Quebec and is a wholly owned subsidiary of Brother International Corporation (BIC), based in the United States. BIC is in itself a subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan and operates in more than 30 countries worldwide.

Why Work at Brother?
At Brother Canada, we’re more than a team; we’re a community guided by our culture drivers of Accountability, Authenticity, Excellence, and Boldness. We foster collaboration, growth, and work-life balance through flexible hours, hybrid work options, wellness subsidies, learning and development, recognition programs, and employee discounts. With roots in Montreal since 1960, we embrace continuous improvement and a culture of “Challenging Spirit,” offering stability while delivering a superior customer experience.

Role Overview
Reporting to the Director, B2B Sales, the Sr. Manager – B2B Sales is responsible for driving revenue growth through a team dedicated to B2B Resellers, Distribution and legacy Catalog Divisions of Brother Canada. You are a results-driven sales leader who demonstrates a challenging spirit and can lead and coach a team of top sellers.

You thrive on building strong relationships both with partners and by cross-collaborating with other departments. You leverage your influence and persuasive communication skills to influence and work through others to execute sales strategies to achieve results.

Duties & Responsibilities
Partner strategy, recruitment & growth

Lead and coach partner recruitment strategy including identification, qualification, and onboarding

Accelerate partner growth using structured programs, incentives, and enablement

Build senior-level relationships within key partners to influence long-term commitment, including visiting partner sites and attending events

Own partner segmentation and tiering strategy

Serve as the primary business sponsor for top national and strategic partners.

Accountable for achieving national revenue, gross profit, market share and strategic growth targets through B2B reseller, distribution, and catalog channels

Sales team leadership & performance management

Lead, coach, and performance-manage a team of experienced B2B sellers

Develop talent and bench strength





Foster a strong, collaborative, and accountable team culture

Drive consistent sales cadence including pipeline reviews, forecast discipline, business reviews

Cross-functional leadership & influence

Act as the internal voice of the sales channel, gathering intel and providing insights to influence product planning and marketing on the B2B program.

Translate market and partner feedback into actionable insights

Provide regular communication and reporting to ensure alignment between sales execution and strategic sales initiatives.

Investment, MDF & program ownership

Own MDF allocation and partner investment decisions

Collaborate with Product Planning to design scalable partner incentive and enablement programs, evaluate program ROI, and course correct as needed.

Distribution & channel management

Develop and manage distribution strategy and relationships

Understand distribution economics and channel dynamics

Identify and mitigate channel risks and opportunities

Operational excellence & execution

Own sales operations execution at the national level

Translate strategic initiatives into clear operational plansProvide accurate forecasting, reporting, and business insight, enabling leadership to make informed, timely decisions

Any other work, duties, projects or ad hoc requests as assigned

Experience & Qualifications
Education

University degree in Business or related field

Experience

8–12 years of B2B sales experience

3–6 years leading and managing experienced sellers

Experience managing complex, value-based sales cycles

Metrics-driven sales management experience with a focus on achieving business objectives

Experience leading both field-based and internal sales functions within a B2B environment

Experience in developing client-focused, differentiated, and achievable solutions

Solid background in performance management

Technical skills

Proficiency in managing sales teams through CRM platforms (Salesforce)

Leadership & competencies

Natural leader with an ability to inspire performance with sales teams and others

Effective persuasive communication and influencing skills across all levels in the organization

Excellent presentation skills

Demonstrates courage, resilience,



and a relentless drive to exceed performance expectations.

Commercially minded with an entrepreneurial approach to business development

Sound business acumen and conceptual thinking skills to deliver on strategic objectives

Proven track record of achieving sales growth and delivery of results to business plans

Demonstrated resilience, accountability, and commitment to achieving results.

Other requirements

Travel required 20%–25% out of province

Additional Details for This Role
Hybrid Work Setting – Enjoy the flexibility of a hybrid model, with three days working remotely and two days in the office each week, supporting work-life balance and meaningful in-person collaboration. Exceptions may apply according to business needs.

Our Benefits

Medical benefits

Dental perks

Vision benefits

Mental health support

Financial advisors

Fitness programs

Flexible vacation

Personal days

Summer hours

Company-wide holiday shutdown

Retirement plan with matching contributions

TFSA and mortgage benefits

LinkedIn Learning and Brother curated learnings

Tuition reimbursement

Personalized development plans

BBQs

Gala nights

STAR recognition program

Our Mission, Vision & Culture
Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed.

About Where We Work
Brother Canada’s head office and distribution centre in Montreal’s West Island is at the heart of our operations, housing teams in Marketing, Sales, Customer Experience, HR, IT, Finance, Supply Chain, and more. Our sales office in Mississauga, Ontario, and distribution centre in Richmond, British Columbia, support our coast-to-coast operations. We collaborate across Canada and Brother Americas - always At Your Side.

Equal Opportunity Employer (EOE) Statement
At Brother Canada, we strive to provide an environment where everyone feels valued by respecting individual differences and welcoming diverse life and work styles. We are an equal opportunity employer and do not discriminate or make employment decisions on the basis of race, colour, religion, sex, disability, or any other protected characteristic.

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📌 Senior Manager,B Sales (Quebec City)
🏢 Brother International
📍 Quebec City