We’re searching for a Business Development Executive – Westland Group Benefits. Are you searching for new possibilities?

Westland Insurance Group

Ltd. is growing, and we’re looking for a driven, relationship-focused sales professional to accelerate the growth of our national Group Perks division. As a Business Development Executive, you'll identify, develop, and secure new employee group benefits business opportunities across Canada. This is a high-impact sales role focused on generating new logo wins, expanding market presence, and strengthening client relationships while collaborating closely with internal teams.

You will leverage your knowledge of the Canadian employee benefits landscape to build strong client relationships, identify new business opportunities, and provide consultative support on group benefits solutions, including health, dental, disability, and life products. This position is a hybrid role based in Burlington, ON, with travel as required. Westland is committed to continuous learning where employees can grow their potential and write the stories of their careers.

Financial assistance is available for approved work-related training and development programs, including courses, seminars, and conferences that support your professional growth.

Expected Compensation: The expected hiring range for this role is $85,000 to $90,000 based on a 35- hour work week. Actual offered salary will depend on the successful candidate’s qualifications and experience, as well as market conditions for the role, and internal equity.

Reason for Vacancy: This is a newly created role to support our expanding operations Discover what’s possible, with Westland. The Westland story is all about growth, and that means plenty of possibility for everyone on our team. Every day,



Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment.

As we continue to open new doors, we're inviting amazing people like you to join us. Do you thrive on building relationships, uncovering opportunities, and closing new business? Are you energized by consultative selling, prospecting, and helping organizations design better benefits programs?

If so, join our rapidly expanding Group Benefits team at Westland Insurance—where expertise, relationships, and client experience come first. Interested in learning more? Why you'll love Westland: An open, flexible and welcoming workplace

Plenty of opportunities to grow and learn

Autonomy to drive your own success

Be part of our inclusive culture, alongside an extraordinarily talented community with diverse backgrounds A total rewards program that supports your financial, physical, and mental wellbeing

Flexible paid Values Days to celebrate days important to you

Paid Volunteer Days as part of Amplifying Communities, supporting causes that matter most Why we’ll love you: 5+ years of experience in business development, sales, or client acquisition in the group insurance or employee benefits industry

Proven ability to meet or exceed B2B sales targets

Experience developing new business opportunities specifically within the employee benefits/group benefits industry

Leverage knowledge of group benefits products and industry trends to support client conversations





Strong understanding of group benefits products (health, dental, life, disability)

Excellent communication, negotiation, and presentation skills

Proficiency in CRM systems and Microsoft Office Suite

Life licensed (LLQP) in your home province

Industry designations such as CEBS or GBA considered robust assets

High-energy, resilient, and growth-oriented mindset

Strong relationship-building skills and consultative approach Once here, you'll: Identify and pursue new business opportunities through outreach, networking, inbound leads, and digital channels

Meet and exceed individual sales targets within the Group Benefits division

Develop and manage a strong pipeline using CRM tools with accuracy and clarity

Conduct discovery conversations to assess client needs and recommend solutions

Prepare and deliver proposals and sales presentations to decision makers

Collaborate with Marketing, Underwriting, and carrier partners to develop effective strategies

Close new logo deals aligned with company goals and compliance requirements

Stay current with industry trends and Westland’s suite of perks products

Represent Westland at conferences, networking events, and industry sessions

Ensure smooth onboarding and handoff of new clients to Account Managers As part of our commitment to transparency, we want to let you know that while our recruitment system includes AI capabilities, these are never used to screen, evaluate, or select candidates. The only AI functionality that Westland uses is for transcribing notes during candidate calls, and this occurs with your consent. These tools aren't used to make any hiring decisions throughout our recruitment process.

Want to get to know each other better? Send your resume our way.

📌 Business Development Executive- Group Benefits (Burlington)
🏢 Westland Insurance
📍 Burlington