Whether you’re an experienced professional or just getting started, your contributions matter at Fortra. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you.

We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more! We are seeking a results-driven Digital Marketing Manager to own and scale our paid digital acquisition efforts across Google Ads and Microsoft Advertising. This role is responsible for the end-to-end lifecycle of PPC campaigns, including strategy, campaign development, execution, optimization, reporting, and performance analysis.

The ideal candidate combines strong analytical capabilities with hands-on advertising platform expertise and a deep understanding of B2B lead generation in the technology industry. You will manage campaign budgets, identify growth opportunities, collaborate with content and web teams, and continuously optimize performance to drive qualified pipeline and revenue impact. This position will serve as the primary paid search subject matter expert and a strategic partner to marketing, sales, and operations stakeholders.

What You'll Do Paid Search Strategy & Management Develop and execute PPC strategies across Google Ads, Microsoft Advertising

Manage campaign portfolios including Brand, Non-Brand, Competitor, Remarketing, Performance Max, Demand Gen, and Display campaigns

Develop region-specific acquisition strategies and budget allocations across North America, EMEA, APAC, and LATAM markets

Define campaign objectives, targeting strategies, bidding approaches, and budget allocations

Conduct keyword research, audience analysis, and competitive assessments Campaign Production & Execution Build and launch new campaigns, ad groups, keywords, audiences, and ad creatives

Create compelling ad copy aligned with marketing messaging and business objectives

Configure campaign tracking, conversion goals,



and attribution settings

Implement and maintain UTM frameworks and tracking templates Performance Monitoring & Optimization Monitor campaign performance daily to identify opportunities and risk

Monitor auction dynamics, CPC prices, impression share, and competitive bidding trends

Evaluate incremental return on advertising spend and identify points of diminishing returns

Optimize bids, budgets, audiences, keywords, placements, and ad creatives to improve efficiency

Monitor competitor advertising strategies, messaging, keyword coverage, landing pages, impression share, and market positioning. Identify competitive opportunities and recommend strategic responses

Conduct A/B testing on ad copy, landing pages, and campaign structures

Manage negative keywords and maintain traffic quality

Analyze conversion paths and recommend improvements to increase lead quality and conversion rates

Provide proactive recommendations on budget allocation, growth opportunities, risks, and expected business outcomes Analytics & Reporting Analyze performance across the full funnel from click to revenue, including MQL, SQL, Opportunity, and Pipeline contribution

Analyze platforms performance, buyer-intent signals, and contribution to pipeline generation

Produce weekly, monthly, and quarterly performance reports

Translate campaign data into actionable business recommendations

Present performance insights and optimization plans to stakeholders

Identify attribution gaps and recommend improvements to measurement frameworks Cross-Functional Collaboration Partner with web, content, product marketing,



and sales teams to improve campaign effectiveness

Own landing page performance and conversion optimization strategy, coordinate landing page development with web and content teams

Collaborate with analytics and operations teams to ensure tracking accuracy and attribution alignment

Manage relationships with external agencies and advertising vendors when applicable Continuous Improvement Stay current on changes across Google Ads, Microsoft Advertising, GA4, and digital marketing best practices

Familiarity with AI search optimization, generative search ecosystems, and emerging AI-driven discovery channels

Evaluate emerging advertising channels, technologies, and automation opportunities.

Recommend process improvements that increase campaign efficiency and scalability Qualifications Bachelor’s degree in Marketing, Analytics, Business, or related field

5-7 years of recent hands-on experience operating and scaling paid search campaigns in B2B technology workplace, with a proven track record generating qualified pipeline for sales-led software solutions.

Experience must be supporting demand generation programs focused on demo requests, consultations, evaluations, and pipeline creation.

Experience with campaign tracking, conversion measurement, and attribution methodologies

Advanced proficiency in Google Analytics (GA4) and reporting tools (HubSpot, PowerBI, Salesforce CRM Analytics)

Experience managing advertising budgets and performance targets

Comfortable working with marketing tools (CRM, Wrike, Canva, Adobe, HubSpot, or similar tools) Expected Compensation: C$75,000 - C$100,000 At Fortra, we’re breaking the attack chain. Ready to join us? Visit our website to learn more about why employees choose to work for Fortra.

Remember to connect with us on LinkedIn. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.

📌 Digital Marketing Manager (Canada)
🏢 Fortra
📍 Canada