Who you are

- 3-5 years’ experience in digital marketing, with hands-on expertise in email marketing and marketing automation (HubSpot)

- Proven experience creating and managing email campaigns and monthly newsletters

- Working knowledge of on-page SEO and emerging AEO (answer engine optimization) principles

- Experience managing or working with paid search campaigns

- Ability to analyse campaign and website performance data and provide actionable insights to support optimization

- Excellent written communication skills, particularly for newsletter and email content

- Ability to develop clear processes and multitask effectively across multiple channels

- Proficient with Microsoft Office Suite

- Experience using Claude (or similar AI tools) integrated with HubSpot for content drafting and workflow automation is a plus

- Work collaboratively with the wider team to support efficient campaign delivery

- BA/BS degree or equivalent work experience

- 3-5 years experience in B2B digital marketing, ideally within enterprise software or technology environments

What the job involves

- The Digital Marketing Manager will primarily focus on three areas: managing email campaigns and monthly newsletters using HubSpot, maintaining and optimizing website content (including SEO and AEO best practices), and overseeing paid ads management delivered through our agencies

- You will work closely with the wider marketing team, and external agencies to deliver impactful marketing initiatives that drive engagement and generate high-quality leads that are passed to IQGeo sales team for qualification

- This is a 12-month fixed-term contract to provide maternity cover

- Plan, build and send email campaigns and monthly customer/prospect newsletters using HubSpot

- Manage target lists,



segmentation and email cadence in line with HubSpot workflows and data hygiene standards

- Draft newsletter and campaign content against agreed tone-of-voice guidelines, working with Content Marketing and Creative Design as needed

- Monitor and report on email and newsletter performance (opens, clicks, conversions), suggesting improvements

- Maintain and update website content using HubSpot CMS, including pages, blogs and landing pages

- Apply on-page SEO and emerging AEO (answer engine optimization) best practices to improve organic visibility, including visibility for LLM-based search and citation

- Monitor website performance and recommend improvements to structure, content and user experience

- Coordinate with design and development resources on website changes as needed

- Act as the primary point of contact for our Google Ads agency, briefing priorities and reviewing performance

- Monitor and report on Google Ads campaign performance against agreed KPIs and budget

- Flag optimisation opportunities to the agency and internal stakeholders

- Ensure paid search activity is aligned with wider campaign and lead-generation priorities

- Act as the primary point of contact for our LinkedIn Ads agency, briefing priorities and reviewing performance

- Monitor and report on LinkedIn Ads campaign performance against agreed KPIs and budget

- Ensure paid social activity is aligned with wider campaign and lead-generation priorities

- Contribute email, website and paid search performance data to the monthly marketing report

- Support the wider marketing team with ad hoc campaign and reporting tasks

- Perform other related duties as assigned

Benefits

- Flexible schedules

- Cooperative teams
- New and modern office facilities

- Remote work opportunities

📌 Digital Marketing Manager (Cambridge)
🏢 Iqgeo
📍 Cambridge