Directeur Principal, Marketing (Toronto)

Directeur Principal, Marketing (Toronto)

10 Aug
|
TD Bank Group
|
Toronto

10 Aug

TD Bank Group

Toronto

Marketing Pay Details: $115,600 - $163,200 CAD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role.

The Senior

Manager, Integrated Marketing Planning, Everyday Advice Journey (EAJ) is responsible for managing a team of Marketing professionals in the development and delivery of marketing strategies and plans that drive brand preference, acquisition of chequing and savings accounts and non-term deposit volume.

Customer Customer

Insight & Trends; Coach team to understand & synthesize consumer trends, identifying research gaps and planning market research, interpreting consumer information for your business, anticipating customer opportunities, generating & applying customer insights. Apply the Brand House to all aspects of marketing and be the key resource for the business on the brand. Understand end to end customer journeys and support the business to deliver the brand through customer experience.

Provide thought leadership, strategic advice to executives within the business, be the voice of the customer and a trusted advisor to business partners for all marketing and customer activities. Build and maintain close working relationships with key business partners to understand and influence business strategic priorities, and direction, ensuring that business objectives can be converted into effective marketing plans or customer strategies.

Business Marketing Plan

Owner; Set the tone and ensure the integrity of the approved Annual Marketing Plan is being delivered in a transparent way. Constantly evaluate and recommend change to improve business impact via marketing investment. Improve or create new processes for the organization, with a medium to longer term impact Protect the interests of the organization – identify and manage risks, and elevate non-standard, high risk transactions / activities as necessary Keep abreast of emerging issues, trends, and evolving regulatory requirements and assess potential impacts Maintain a culture of risk management and control, supported by effective processes in alignment with risk appetite and assume responsibility to minimize operational and regulatory risk by complying with Bank and industry Code of Conduct provide on-going feedback and performance reviews,



coach and develop employees and ensure performance management activities are undertaken and provide regular input into employee assessments and development plans Develop a team of marketers in all aspects of the marketing competencies and act as resource and mentor to others Lead the process of setting performance objectives for the team; track, monitor and effectively address and/or reward performance in a timely manner Manage employees in compliance with all human resources policies, procedures and guidelines of conduct Provides coaching, mentorship and guidance to practitioners, business, executives within area of expertise Facilitate key strategic discussions and provide thought leadership to executive audience (output may include strategic roadmap and/or deliverables/ frameworks/ short to long term goals etc.) Undergraduate degree or relevant professional certifications, designations, or equivalent required 10+ years relevant experience.

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package Our Total

Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals.

Total

Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive perks plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development,



and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

Here at TD, we hire and develop the best. Training & Onboarding We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role. We do our best to communicate outcomes to all applicants by email or phone call.

Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

Language

Requirement (Quebec only) At TD we’re guided by our purpose to enrich the lives of our customers, communities and colleagues, and share a set of values that shape our culture and guide our behavior. In exchange for how our colleagues show up to help TD succeed, we are committed to delivering a colleague experience grounded in Impact, Growth and a Culture of Care. No matter where you work across TD, we empower you to make an impact at work and in your community, explore and grow your career and be part of our caring and inclusive culture.

Commitment to Diversity, Equity, and Inclusion At TD, we’re committed to fostering an environment where all colleagues are encouraged to bring their authentic selves to work, experience equitable opportunities, and feel respected and supported. We’re dedicated to building an inclusive workforce that reflects the diversity of the customers and the communities in which we live and serve. Helping to Make an Impact in Communities – TD Ready Commitment TD has a long-standing commitment to help drive progress towards a more inclusive and sustainable future.

Under the TD Ready Commitment, we are targeting a total of C$1 billion by 2030 in community giving across four key, interconnected drivers of change: Financial Security, Vibrant Planet, Connected Communities, and Better Health. It’s our goal to help support change, nurture progress, and contribute to making the world a better, more inclusive place for our customers, colleagues, and communities.

📌 Directeur Principal, Marketing (Toronto)
🏢 TD Bank Group
📍 Toronto

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