About Bevy Commerce

Bevy Commerce is a leading ecommerce agency specializing in Shopify development, omnichannel commerce, and Shopify POS implementation and migration. We partner with ambitious ecommerce brands to build, optimize, and scale their businesses through development, design, and digital marketing.

Our team combines technical Shopify expertise with performance-driven marketing to help brands grow profitably across every stage of the customer journey. As a Shopify Premier Partner, we work alongside some of the world’s leading ecommerce brands, delivering integrated strategies across SEO, AEO, paid media, content marketing, email, analytics, and conversion optimization.

About the Role

We’re looking for an experienced Director of Digital Marketing to lead marketing strategy and execution for both Bevy Commerce and our portfolio of ecommerce clients.

This is an entrepreneurial leadership role for someone who enjoys taking ownership, identifying opportunities, and building on an established foundation. You will help take Bevy’s marketing function to its next stage of growth by refining our strategy, expanding our capabilities, strengthening our processes, and increasing the commercial impact of the department.

You will lead an existing marketing team with resources across areas such as SEO, paid media, content, and digital marketing execution. Your role will be to set direction, establish priorities, mentor the team, maintain a high standard of work, and ensure the right resources are deployed against the most important opportunities. While this is a leadership role, you should also be comfortable remaining hands-on when launching new initiatives, solving complex problems, or supporting the team.

You will serve as the strategic marketing lead and primary point of contact for a portfolio of ecommerce clients. You will own the overall client relationship, lead regular meetings and planning discussions, coordinate Bevy’s internal marketing resources, and ensure clients receive clear, proactive communication. Working directly with client stakeholders, you will develop and oversee measurable growth strategies across SEO, AEO, paid media, content, analytics, and conversion optimization.

You will also lead Bevy Commerce’s internal marketing strategy. This includes strengthening our position within the Shopify ecosystem, improving organic visibility, generating qualified inbound leads, overseeing paid campaigns, managing content and thought leadership, and partnering with the sales team to support business development.

You will work closely with Bevy’s leadership team, developers, designers, marketers, and sales team. The right person will be comfortable operating with autonomy, making sound decisions, challenging existing approaches where appropriate, and taking responsibility for outcomes.

This role is best suited to someone who is proactive, commercially minded, comfortable balancing strategy with execution, and motivated by the opportunity to lead a team and help shape the next stage of Bevy’s growth.

What You’ll Do

Lead Client Strategy





- Develop integrated digital marketing strategies aligned with client business goals
- Act as the primary point of contact and strategic marketing lead for a portfolio of ecommerce clients
- Lead client meetings, presentations, reporting, and quarterly planning sessions
- Identify opportunities to improve acquisition, retention, and overall business performance
- Build trusted client relationships through proactive communication and strategic guidance

SEO & AEO Strategy

- Lead SEO and AEO strategies for Shopify and ecommerce brands
- Conduct keyword research, technical SEO audits, content recommendations, and site optimization
- Optimize websites for both traditional search engines and AI-powered search experiences
- Monitor organic performance and provide ongoing optimization recommendations
- Stay current on emerging search technologies and evolving SEO and AEO best practices

Paid Media

- Develop paid media strategies across Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, Pinterest, and other relevant platforms
- Support campaign setup, optimization, testing, reporting, and budget recommendations
- Analyze performance data and identify opportunities to improve efficiency and ROI
- Collaborate with specialists to ensure campaigns are delivered at a high standard

Bevy Commerce Marketing

- Lead Bevy Commerce’s digital marketing strategy across owned and paid channels
- Develop and execute paid media campaigns that generate qualified leads for the agency
- Oversee Bevy’s SEO and AEO strategy, ensuring the website follows current best practices and continues to improve organic visibility
- Collaborate with subject matter experts to write, edit, and optimize blogs, landing pages, case studies, and thought leadership content
- Manage Bevy’s content calendar and publishing schedule
- Oversee Bevy’s organic social media channels and ensure consistent brand messaging across platforms
- Identify new opportunities to strengthen Bevy’s brand presence and generate inbound demand

Sales & Business Development

- Partner with the sales team to support agency growth
- Develop marketing recommendations and strategic approaches for client proposals
- Participate in discovery calls, pitches, and presentations with prospective clients
- Help create case studies, sales materials, and thought leadership that support new business efforts
- Identify opportunities to expand services within existing client accounts

Team Leadership

- Mentor and support junior team members across SEO, paid media, and digital marketing
- Review work to ensure quality, consistency, and attention to detail
- Help establish processes, documentation, and best practices across the department
- Foster a collaborative, accountable, and growth-focused team culture

Analytics & Reporting

- Analyze campaign performance using GA4, Google Search Console,



Shopify Analytics, Looker Studio, and advertising platforms
- Translate data into actionable insights and recommendations
- Present performance updates and strategic recommendations to clients and internal stakeholders
- Continuously identify opportunities to improve campaign performance and marketing effectiveness

What We’re Looking For

Experience

- 5+ years of experience in digital marketing, preferably within an agency environment
- 1 to 2 years of leadership or people management experience
- Experience working with small to medium-sized businesses and ecommerce or retail brands
- Experience managing client relationships and leading strategic conversations
- Experience acting as the primary point of contact for multiple client accounts, including managing expectations, presenting recommendations, and coordinating internal delivery teams
- Experience collaborating with sales teams and supporting new business development

Technical Skills

- Strong hands-on experience developing and executing SEO strategies
- Excellent understanding of AEO and the evolving AI search landscape
- Strong knowledge of technical SEO, on-page optimization, keyword strategy, content optimization, and analytics
- Strong hands-on experience managing paid search and paid social campaigns
- Experience with Google Ads, Microsoft Ads, Meta Ads Manager, LinkedIn Ads, TikTok Ads, and similar platforms
- Experience using Google Analytics 4, Google Search Console, Looker Studio, and Shopify Analytics
- Experience with email marketing platforms such as Klaviyo is considered an asset
- CRO experience is beneficial but not required

What Makes You Successful

- Exceptional attention to detail
- Comfortable working with ambiguity
- Entrepreneurial mindset
- Strong sense of ownership
- Bias toward action
- Able to build processes rather than simply follow them
- Comfortable making decisions with incomplete information
- Strong analytical and problem-solving skills
- Strategic thinker who enjoys being hands-on in execution
- Excellent written, verbal, and presentation skills
- Strong organizational and project management abilities
- Ability to manage multiple priorities in a quick-paced agency environment
- Curious, proactive, and committed to continuous learning
- Passionate about helping clients and teammates succeed

Why Join Bevy?

- Work with leading Shopify and ecommerce brands across North America
- Collaborate with an experienced team of developers, designers, strategists, and marketers
- Help shape the future of search through SEO and AI-first optimization strategies
- Lead both client marketing initiatives and Bevy’s own growth strategy
- Remote-first culture with opportunities for professional growth and leadership

How to Apply If you're a strategic digital marketing leader with a proven track record of driving growth, leading high-performing teams, and delivering measurable results, we'd love to hear from you! Apply directly through LinkedIn or send your resume and cover letter to [email protected]. Please include "Director of Digital Marketing Application" in the subject line.

📌 Director of Digital Marketing (Canada)
🏢 Bevy Commerce
📍 Canada