After 90 days, this role is required to be in-office in Kelowna full-time Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership, growth, and simplicity, and we're looking for people who live those values too. You will be the strategic owner and primary driver of demand generation across Martell Media and Pink Skirt Project. Your mandate is to turn attention into qualified pipeline and revenue, combining strategic clarity with hands-on execution.

You'll own paid media, funnels, analytics, and channel performance end-to-end, while building the systems and rhythms that enable compounding growth. Plan, launch, and optimize campaigns with full ownership of budget, targeting, creative testing, and performance. Drive consistent, predictable MQL production with transparent targets tied to pipeline and revenue.

Build repeatable acquisition systems that compound performance over time.

Funnel

Build, Testing, and Optimization Design and run continuous A/B tests across pages, creatives, and conversion paths to improve performance at every stage. Identify drop-offs and conversion gaps, and implement solutions that increase lead quality and conversion rates. Work closely with sales to gather feedback on lead quality, objections, and conversion patterns. Translate insights into stronger messaging, positioning,



and creative direction across campaigns.

Channel

Acceleration and Content Distribution Scale distribution across YT, IG, LI, TT, email, newsletter, and SMS through high-velocity testing and iteration. Partner with creative, writing, design, and video teams to ensure output is high-quality, on-brand, and conversion-driven. Implement structured testing frameworks to improve engagement, conversion rates, and audience quality.

Turn audience growth into revenue through integrated monetization flows tied to MQL quality and conversion. Align marketing sequencing with launch calendars and program-level revenue goals. Ensure every campaign and channel contributes to measurable pipeline and revenue outcomes.

Build visibility into performance drivers and continuously optimize for revenue, not vanity metrics. A senior performance marketer with end-to-end ownership of paid acquisition, funnels, and revenue-driving systems. Strong funnel and analytics capability with command of CPL, CTR, CVR, MQL quality, and attribution.

Proven ability to build and optimize high-converting funnels and iterate quickly based on data. High-judgment operator who moves fast, tests aggressively, and scales what works. After 90 days, this role is required to be in-office in Kelowna full-time #

📌 Ecommerce & Performance Marketing Director (Kelowna)
🏢 Martell Media
📍 Kelowna