PAG Direct is seeking an experienced General Manager to lead one of our high-volume Hyundai dealerships in the GTA.

Reporting directly to the Executive Vice President, the General Manager will be accountable for the dealership’s financial performance, customer experience, people development, and day-to-day operations across new and used vehicles, F&I;, service, and parts.

We are looking for a complete dealership operator. The ideal candidate will bring high-volume import-dealership experience, strong financial discipline, and a proven ability to build capable teams.

Key Responsibilities

- Assume full accountability for the dealership’s P&L;, budget, forecast, expenses, DOP and NOP
- Recruit, coach and develop the management team while building succession plans and promoting talent from within
- Maintain a strong relationship with Hyundai Canada and lead the dealership’s progress toward achieving the Hyundai President’s Award
- Lead customer experience, reputation management and a culture of accountability, collaboration, ethical conduct and continuous improvement

Variable Operations - Sales

- Lead new and used vehicle performance, including volume, market share, gross profit and inventory management
- Drive a lease-focused sales strategy centred on renewals, pull-ahead opportunities, customer retention and repeat business through CRM utilization
- Manage used vehicle acquisition, appraisals, pricing, reconditioning, aging and inventory turn
- Oversee F&I; performance, lender relationships, product penetration, funding, chargebacks and regulatory compliance

Fixed Operations - Aftersales

- Lead service and parts performance with a focus on customer retention, profitability and operational efficiency
- Monitor labour sales, technician productivity, effective labour rate, parts gross profit and service absorption




- Strengthen collaboration between sales, service and parts to support lease retention, trade opportunities and customer lifetime value
- Ensure strong warranty administration, repair quality and compliance with manufacturer standards

Training and Development

- Ensure managers and employees complete all required Hyundai OEM product, process, compliance and certification training
- Establish cross-functional training between sales, F&I;, service, parts, BDC and administration
- Develop department-specific training plans based on performance gaps, business priorities and employee development needs
- Build a culture of continuous learning through coaching, succession planning and internal career development

Qualifications

- Minimum five years of successful automotive dealership General Manager experience, or equivalent senior dealership leadership experience
- Proven experience in a high-volume import-brand dealership is strongly preferred
- Strong knowledge of dealership financial statements, budgeting, forecasting and full P&L; management
- Demonstrated experience across new vehicles, leasing, used vehicles, F&I;, service and parts
- Strong understanding of used vehicle aging, inventory turn, appraisal and reconditioning
- Experience leading and developing department managers and large teams
- Knowledge of the Ontario automotive retail and regulatory environment, valid OMVIC registration
- Hyundai, Tekion, DealerTrack and vAuto experience are considered assets

What We Offer

- Competitive executive compensation, including base salary and performance-based incentive compensation
- Comprehensive benefits and Employee Assistance Program
- Direct access to executive leadership
- Manufacturer training and professional-development opportunities
- Contemporary dealership technology and operating tools
- The opportunity to lead and develop a high-volume Hyundai dealership

📌 General Manager (Richmond Hill)
🏢 PAG Direct
📍 Richmond Hill