Comox Valley Dodge is a prominent automotive dealership recognized as Vancouver Island’s destination dealership. The organization features one of Western Canada’s largest indoor showrooms, providing customers with an extensive selection of vehicles in a comfortable environment. The team is focused on delivering a high-quality, customer-centered sales experience supported by knowledgeable staff and modern facilities.

Comox Valley

Dodge aims to build long-term relationships with both customers and team members through integrity, transparency, and consistent service excellence. The dealership offers growth opportunities for individuals who are passionate about the automotive industry and cooperative teamwork.

This is a full-time, on-site General Sales Manager role located in Comox Valley A, BC.

The General Sales

Manager will oversee the daily operations of the sales department, including new and pre-owned vehicle sales, ensuring an exceptional guest experience at every stage of the sales process.

Responsibilities include leading, coaching, and mentoring the sales team; setting and tracking sales targets; developing sales strategies; and managing inventory presentation in the showroom. The role involves monitoring key performance indicators, forecasting and reporting sales results, and collaborating with finance, service, and marketing teams to optimize dealership performance.





The General Sales

Manager will also handle customer escalations, support conflict resolution, uphold compliance with dealership policies, and foster a positive, inclusive workplace culture.

Proven experience in automotive sales management or a comparable retail sales leadership role, with a track record of meeting or exceeding sales targets.

Strong leadership, coaching, and team development skills, with the ability to motivate diverse sales teams and support continuous performance improvement.

Excellent customer service, negotiation, and relationship-building skills, with a focus on creating inclusive and respectful interactions with all guests.

Solid business acumen, including understanding of sales forecasting, inventory management, gross profit, and key performance metrics.

Competence with dealership management systems (DMS), CRM tools, and standard office software to manage sales processes and reporting.

Ability to work on-site full time in Comox Valley A, BC, with flexibility to work evenings, weekends, and peak business periods as required.

automotive brand or product knowledge is an asset.

Post-secondary education in business, management, or a related field is an asset, or equivalent combination of education and relevant experience. #

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