Strategic Digital Business

Over two decades I built and lead marketing communications teams in both public and private companies as a CMO and CIO. I’ve brought 15 technology products to global markets. My focus today is helping organisations build effective MarOps (Marketing Operations) processes, from refining the MarTech stack to improving analytics and implementing Artificial Intelligence such as ChatGPT into marketing operations.

There are over 2,000 marketing technology products available. Finding the right mix, getting them to play well together and ensuring they actually work to meet your marketing goals is often more art than science.

With a background in cultural anthropology, I take a human-centric approach to MarTech solutions, helping ensure humans are first and the technology works in favour of the humans. Both in the company and the customer. Including the effective use of analytics and how to know when to go beyond the data. I am also skilled in the areas of change and information management.

My secondary area of work is digital research using netnography to deliver rapid, cost-effective insights beyond what clicks, likes and website data can deliver.

The Best Fit

I work best with companies that have diverse teams, truly enjoy collaborating and have a culture of interdepartmental working. Marketing and technology touches every part of the business today. I love working with organisations that are curious and believe in the power of innovations.

Awards &

- Accomplishments

- Launched 15 technology products into global markets

- Managed marketing communications budgets in excess of $15 Million

- Built several marketing teams from the ground up

- Co-founder of the Ice Awards for creative in advertising

- Top 400 CMOs on Twitter

- Transitioned two media companies from print to pure digital, increasing profits

Working with Giles

I’m located in Halifax, Nova Scotia.

I’m available for

- Projects





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Specialties

Digital Strategy and Execution Competitor Analysis CRO Data Monetization Digital Business Risk Analysis Ecommerce Strategy Market Research Consumer Insights Data Governance Digital Intelligence Engagement Facilitation Focus Groups Market Researcher Qualitative Research Branding &

- Marketing Strategy Brand Strategist CMO Digital Marketing Market Research Marketing Audit Marketing Automation Marketing Communications Customer Experience CRM Customer Journey Mapping Customer-centric Culture Development User Experience (UX) Research User Experience Strategy CRM Planning Platform Audits Rapid Prototyping Technology Audits UX Strategy Digital Agency Experience CRMs, Sales, Marketing Tools &
- Softwares Microsoft Dynamics 365 Survey Monkey Trello Zoho CRM Artificial Intelligence AI Consulting and Advisory Services AI Ethics and Fairness Expert AI Integration and Deployment AI Strategy and Consulting AI Strategy and Roadmap Planning

Client Resume

United Nations, Black &

- Decker, Makita Tools, Tim Horton’s, Glenfiddich, OptiMYz magazine

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📌 Giles C (Halifax Regional Municipality)
🏢 The Well
📍 Halifax Regional Municipality