Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. Okta is seeking a highly analytical and forward-thinking Global Paid Search Marketing Manager with exceptional Martech integration skills to join our Global Digital Acquisition Team. You will be responsible for moving beyond traditional lead-gen metrics to implement advanced Value-Based Bidding (VBB) models that align search spend directly with downstream pipeline value.

Leveraging cutting-edge AI capabilities and robust statistical testing, you will maintain complete visibility over all in-market campaigns, ensuring every dollar spent is backed by data and optimized for maximum business impact. Lead the transition to and optimization of Value-Based Bidding (VBB) models to prioritize high-value pipeline and revenue over raw lead volume.

Smart

Bidding, Broad Match + Smart Bidding loops, AI-powered ad assets and campaign types) to scale performance, uncover hidden demand, and push our strategy past the industry curve.

Rigorous Experimentation: Design, execute, and analyze structured A/B and multivariate tests (bidding, copy, landing pages). Champion a scientific approach, ensuring all test outcomes are measured for statistical significance before scaling. Deliver clear, executive-ready reporting that tracks performance across the entire funnel from click to closed-won revenue ensuring complete transparency of our search footprint.

Martech & Data Integration: Collaborate closely with Marketing Operations and Digital Analytics teams to ensure seamless integration with CRM platforms (Salesforce) and marketing automation (Marketo). Ensure accurate offline conversion tracking (OCT) to feed VBB algorithms high-quality feedback loops.

Audience & Competitive Intelligence: Process Automation: Identify opportunities for workflow automation, scripting,



and process improvement to increase operational efficiency and scale our search program.

Account Hygiene & Automation: Actively audit account architecture to eliminate query bleeding and campaign cannibalization. Identify opportunities for workflow automation, scripting, and process improvement to scale our search program cleanly.

Education: BA or BS in Marketing, Business, Economics, Mathematics, Statistics, or a related analytical field.

Experience: 3–5 years of hands-on experience managing enterprise-level, full-funnel paid search campaigns, media planning, and advanced measurement.

Analytical Rigor: Exceptional analytical skills with a proven track record of using statistical significance models to validate test results and drive data-backed decisions. Strong experience implementing and optimizing Value-Based Bidding (VBB) and offline conversion feedback loops (connecting CRM data back to ad platforms).

Martech Proficiency: Deep expertise in Google Ads, Bing Ads, Salesforce (CRM), Marketo/Eloqua (Marketing Automation), and advanced web analytics platforms (Google Analytics, GTM, or equivalent).

Project Management & Communication: Strong project management skills with the ability to translate complex, multi-layered data points into clear, concise, and actionable insights for cross-functional stakeholders. Prior experience in B2B SaaS marketing is highly preferred. #In addition, Okta offers equity (where applicable), bonus, and benefits, including health,



dental and vision insurance, 401(k), versatile spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between: $Below is the annual salary range for candidates located in Canada.

In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. The annual base salary range for this position for candidates located in Canada is between: $114,000—$157,300 CAD Driving Social Impact Developing Talent and Fostering Connection + Community Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran.

We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

Notice for Recent York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice. #

📌 Global Paid Search Marketing Manager (Toronto)
🏢 Okta
📍 Toronto