Growth Marketing Manager (Quebec)

Growth Marketing Manager (Quebec)

10 Aug
|
Vykon
|
Quebec

10 Aug

Vykon

Quebec

Location: Ottawa, Ontario (In-office)

Reports to: CEO

Salary Range: $85,000 -$95,000 per year, plus performance bonus, perks and perks

Employment Type: Full-Time

About Us Vykon Customs and Vykon Supplements are world-wide leaders in personalized health and performance supplementation. Our commitment to cutting-edge HTMA formulations and evidence-based products set us apart in the industry.

Role Overview As Growth Marketing Manager, you’ll be responsible for our brand messaging, customer communications, marketing strategy, and digital presence. You ‘ll conduct market andcompetitor research, design and implement marketing and lead generation campaigns. You’ll manage content schedules, oversee our social media channels, and lead our small but mighty in-house marketing team and outside contractors.

You’ll bring a strategic mindset every day to Vykon, but you’re known for your practical, hands-on approach. You thrive in an entrepreneurial environment and are an adept thinker who excels when taking ideas to action and then measuring their results. You’re also a gifted storyteller with a knack for bringing stories to life and marketing them online, especially using the social media.

Market Research &

- Strategy Conduct competitive analysis to identify market trends, opportunities, and positioning strategies

Develop and implement a data-driven marketing strategy that’s perfectly aligned with our growth goals

Develop and track KPIs designed to measure and report important metrics and results to our Leadership Team

Brand Development &

- Creative Content Develop and manage a content calendar for website, social media,



email campaignsand other digital channels Create engaging, high-quality content (written, visual, and video) to communicate brandidentity and messaging

Oversee the development of marketing materials, including product guides, packaging, brochures, and promotional materials

Write press releases and other PR materials to boost media outreach

Social Media Marketing Oversee company social media accounts, ensuring consistent, on-brand messaging

Develop and implement social media campaigns to drive engagement, growth, and conversions

Use automation and scheduling tools to ensure consistent posting and monitoring

Collaborate with influencers and brand ambassadors to expand reach

Marketing Communications &

- Customer Engagement Develop email marketing campaigns to engage and nurture leads and existing customers

Craft compelling messaging for new and current customers to boost retention and brand loyalty

Coordinate marketing efforts with sales strategies to create cohesive customer acquisition campaign Collaboration &

- Project Management Work closely with product development, operations, customer care, sales, and design teams

Manage relationships with external agencies, vendors and partners as needed





Ensure brand consistency across all touchpoints, maintaining a high standard of visual and written communication Manage projects according to approved schedules and budgets Event Marketing Provide marketing support to the CEO during her appearances at conferences and other events

Design marketing campaigns to promote the CEO’s Podcasts and her appearances on other Podcasts and Television Shows Qualifications &

Experience University degree in Marketing, Business, Digital Marketing, Public Relations or equivalent

5+ years of experience in marketing positions of increasing responsibility A passionate interest in health and wellness, longevity and self-improvement

Excellent writing and content creation skills for digital, print and public relations

Experience managing social media platforms and digital marketing campaigns

Experience in the marketing of e-businesses and in managing Shopify and Word Press e-commerce platforms

Proficiency with marketing automation tools, social media scheduling platforms and analytics tools

Ability to design creative for campaigns using tools such as Canva and Adobe Suite

Experience with email marketing platforms such as Active Campaign or Mailchimp

Experience managing CRM platforms such as HubSpot, Klaviyo or Sales Force

Strong knowledge of SEO and SEM and influencer marketing

Strong project management and organizational skills with the ability to multi-task and manage multiple projects at the same time

Proficiency in utilizing MS Office including word, power point, excel, etc.

📌 Growth Marketing Manager (Quebec)
🏢 Vykon
📍 Quebec

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