Dreamwell is a sleep and wellness app focused on helping users relax, fall asleep, and improve their nightly routines through music, sound, and thoughtful digital experiences. We are looking for a Head of Product &

• Growth to take ownership of Dreamwell as both a product and business line. This role is ideal for someone who can combine product leadership, user experience thinking, growth strategy, hands-on execution, and commercial accountability. The Head of Product &

• Growth will be responsible for leading the strategy, roadmap, user experience, growth initiatives, and overall business performance of the Dreamwell app. This is not a traditional Product Manager role. The successful candidate will operate as the internal owner of Dreamwell, directly owning product strategy, roadmap, and performance while orchestrating execution across engineering, marketing, analytics, finance, leadership, and external delivery partners. The role requires someone who is comfortable moving between strategic planning and hands-on execution. The successful candidate should be able to define the product vision, identify growth opportunities, prioritize the roadmap, evaluate user behaviour, guide design decisions, manage cross-functional delivery, and take accountability for the app’s commercial outcomes. Identify opportunities to improve onboarding, activation, engagement, retention, monetization, and overall user experience. Work closely with engineering to clarify scope, answer product questions, test features, and support timely delivery. Growth &

• Commercial Performance Own the growth strategy for the app, including acquisition, conversion, retention, pricing, subscription performance, and lifecycle engagement. Monitor and improve key performance indicators, including downloads, trial starts, conversion rate, churn, retention, revenue, LTV, CAC, and app store performance. Work with marketing and creative teams to test campaigns, landing pages, positioning, app store assets, messaging, and growth experiments. Help manage the app’s budget, forecasts,



and P&L; performance in partnership with finance and leadership. Make data-informed recommendations on pricing, packaging, free trials, subscription offers, and monetization strategy. Identify opportunities to improve the commercial performance of the app through product, marketing, pricing, and user experience improvements. User Experience &

• Design Direction Lead the overall UX direction for Dreamwell, ensuring the app is straightforward, calming, intuitive, and aligned with the brand. Identify friction points across onboarding, navigation, content discovery, subscription flows, and daily usage. Conduct or coordinate user research, competitive analysis, usability testing, and product testing. Work with internal or external designers to deliver a polished, thoughtful, and high-quality app experience. Act as the central product contact and internal owner for Dreamwell across engineering, design, marketing, content, creative, finance, and leadership. Own relationships with external product and development partners, including defining scope, setting priorities, clarifying requirements, reviewing deliverables, managing timelines, and holding partners accountable for quality and outcomes. Collaborate with marketing, content, creative, finance, and leadership to ensure product decisions support business goals. Lead product meetings, roadmap reviews, sprint planning input, launch planning, and performance reviews. Ensure features are delivered on time, tested properly, and measured after release. Keep stakeholders aligned on priorities, timelines, trade-offs, risks, and opportunities. Analytics, Testing &

• Continuous Improvement Use analytics tools, user feedback, app store data,



and business metrics to evaluate product performance. Monitor competitors and market trends in sleep, wellness, meditation, audio, music, and subscription apps. Run structured tests to improve onboarding, retention, monetization, content discovery, and subscription conversion. Build a culture of continuous improvement based on evidence, not assumptions. Regularly report on product performance, growth progress, key learnings, risks, and opportunities. 5+ years of experience in product management, product leadership, growth, app development, or a related role. ~ Experience working on consumer apps, subscription products, wellness products, music products, or mobile-first digital businesses. ~ Strong understanding of product strategy, UX, user research, analytics, experimentation, and growth loops. ~ Commercial mindset with experience influencing revenue, retention, pricing, conversion, or subscription performance. ~ Comfortable working with engineering, design, marketing, finance, and senior leadership. ~ Strong analytical skills and the ability to translate data into clear product and business decisions. ~ Entrepreneurial mindset and comfort operating in an early-stage, fast-moving, or resource-constrained environment. ~ Ability to balance strategy, execution, user experience, and commercial outcomes.

Experience working in a startup, early-stage product, or small cross-functional team. The ideal candidate is a product-minded business owner who can think like a GM, execute like a Product Manager, and care deeply about user experience. You are equally comfortable reviewing metrics, mapping user flows, prioritizing engineering work, testing growth ideas, presenting strategy, and delivering new products through a lean organization by coordinating internal teams, contractors, and external partners.

You are not just looking to manage tickets or ship features. You want to own the success of a product and help turn Dreamwell into a focused, polished, and commercially successful app. #

📌 Head of Product & Growth (Dreamwell) (Vancouver)
🏢 Bilinguallink
📍 Vancouver