We’re building a relationship-oriented bank for the modern world. The Marketing team plays an key role in how we connect with clients, build our brand, and bring CIBC’s purpose to life. As the Head of Marketing Creative & Content, you’ll build and lead a net-new creative and content discipline within our evolving agile operating model.

You’ll establish the structure, talent strategy, operating model, and ways of working for a team of more than 100 creative professionals, while ensuring high-quality, consistent output across CIBC-owned channels. You’ll lead the integration of creative and content capabilities into agile teams, helping the organization deliver at speed without compromising brand integrity. You’ll also set the creative vision, strengthen content strategy, and build strong partnerships across marketing, digital, and business lines to drive business impact.

This is a unique opportunity to shape a new function, lead through transformation, and leave a meaningful mark on one of Canada’s leading financial institutions. Build the function - Design and establish the organizational structure, roles, and operating model for a new creative and content team. Develop the resourcing strategy across internal talent, agency partners, and freelance support, and build the foundational processes, tools, and quality standards needed for long-term success.

Lead talent and culture - Attract, hire, and develop top creative talent across multiple disciplines and levels. Embed agile ways of working - Lead the integration of creative and content operations into CIBC’s agile operating model. Adapt creative processes to iterative delivery methods, embed capabilities into agile squads,



and guide the team through the cultural and operational shift to new ways of working.

Drive creative and content excellence - Set the creative vision and content strategy for CIBC-owned channels, ensuring work is audience-focused, on-brand, and aligned to business goals. Establish governance, editorial standards, and effective workflows that support consistent, high-quality delivery. Partner across the enterprise - Build strong relationships with leaders across growth marketing, digital, and business lines to align priorities and deliver integrated solutions.

Use data to improve performance - Measure creative and content effectiveness using data and insights. Identify opportunities to optimize performance, improve client experiences, and support acquisition, retention, and brand equity objectives. You’re an experienced creative and content leader.

You bring 12-15+ years of progressive leadership experience in creative, content, or brand marketing, including 7-10+ years leading large, multi-disciplinary teams. You have demonstrated experience standing up, scaling, or significantly transforming a creative or content organization, and you’re energized by creating structure, clarity, and momentum in a changing environment. You know how to lead in agile environments.





You have hands‑on experience integrating creative functions into agile operating models and understand methodologies such as Scrum, Kanban, Scaled Agile Framework (SAFe), or similar approaches. You bring strategic and digital expertise. You have deep knowledge of content strategy, brand storytelling, digital content production, and multi‑channel campaign development.

Experience using data, personalization, or artificial intelligence‑assisted tools to enhance creative workflows is an asset. You have strong executive presence and can build trust, align stakeholders, and communicate a clear vision across senior leadership and large teams. You have a bachelor’s degree in Marketing, Communications, Fine Arts, or a related field; a Master of Business Administration (MBA) is an asset.

Experience in financial services or another regulated industry is also an asset. We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program. You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency). We use artificial intelligence tools during the recruitment process.

Analytical

Thinking, Campaign Development, Communication, Customer Engagement, Leadership, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, People Management, Project Management #

📌 Head of Marketing Creative and Content (Toronto)
🏢 CIBC
📍 Toronto