Drive exceptional customer acquisition strategies as a Senior Performance Marketing Manager in the iGaming sector, based in Vaughan, Ontario. This on-site role emphasizes leadership in paid media and multi-channel marketing to boost brand growth. Our client is a fast-growing organization specializing in iGaming and performance marketing across North America and beyond. As a Senior Performance Marketing Manager, you will lead paid acquisition strategies and manage substantial advertising budgets.
Your mission will be to optimize campaign performance while collaborating closely with creative teams and engaging with executive stakeholders to achieve key performance indicators. Key Responsibilities:
- Manage acquisition performance and meet key ROAS and CPR targets
- Plan and optimize advertising campaigns across multiple platforms
- Allocate and manage multi-million-dollar monthly budgets
- Implement testing frameworks to enhance campaign efficiency
- Provide insights and reporting to stakeholders on performance Requirements:
- Five years in performance marketing with large budgets
- Proven Meta advertising campaign management experience
- Robust analytical skills with complex dataset interpretation
- Familiarity with tracking and attribution technologies
- Ability to present actionable insights to senior leadership Elevate your career in performance marketing by driving impactful advertising strategies within a high-growth iGaming environment.