Marketing Director in Toronto - Merrithew CAD $140-150k (experience dependent) Our client is Merrithew, the Toronto-founded global fitness and wellness brand behind STOTT PILATES, ZEN ~ GA, Align Pilates, Total Barre, CORE Athletic Conditioning and Halo Training. Founded in 1988 and now with a network of instructors trained in more than 135 countries, they're looking for a Marketing Director to own sales enablement, distributor marketing and outbound campaign strategy across the brand portfolio. The team is capable, the brand is respected worldwide, and the role has simply never been pushed to its full potential, which leaves the incoming Marketing Director with an unusual amount of room to set the agenda.

Merrithew's marketing leadership are open about seeing this as a stepping stone into a VP position for the right generalist, so it suits someone who wants scope now and a clear route upward. On offer is CAD $140-150k, real autonomy over strategy and priorities, and a leadership team who view this seat as future VP pipeline. Full-time, hybrid, typically two to three days a week on site as needed across the downtown Toronto and Scarborough offices.

International travel is minimal and not expected to be a regular requirement.

Sales enablement: Arming the enterprise sales team with polished, templated materials that shorten deal cycles and land consistently.

Distributor marketing: Building the comms,



tools and assets that keep the global distributor network aligned and well supported. Owning campaign strategy end to end and coaching writers to think like customers rather than take orders. Leading a team of around six, spanning a UK-based marketing manager, a senior content manager, content writers, a content specialist and a marketing coordinator.

Acting as project owner across the wider function, working closely with the directors of digital marketing, e-commerce, product marketing, events and sponsorships, and creative. Go-to-market partnership: Partnering with product marketing on launch lift and distribution to make sure recent programmes land properly in market.

Senior marketing background: Already operating at director or senior manager level, as this is not a role to cut your teeth in.

Sales fluency: You understand the funnel, you speak the sales team's language, and you think like a customer.

Experience managing marketing across more than one brand is a strong advantage. Agency and in-house mix: A blend of both is ideal, and any background in fitness, wellness or hospitality is a bonus rather than a requirement. Entrepreneurial, big-picture, and genuinely believes marketing drives revenue.

CAD $140-150k, dependent on experience. ~ Hybrid working with real flexibility on office days. ~ Broad ownership of strategy across sales enablement, distributor marketing and outbound. ~ Holiday: X days including public holidays]. #

📌 Marketing Director - Fitness and Wellness brand (Toronto)
🏢 Love Recruitment International
📍 Toronto