Multiple Dental Office Locations (Travel between locations required)

We are seeking a creative, results-driven, and enthusiastic Marketing Executive to join our growing dental team. The ideal candidate will be responsible for developing and executing marketing strategies to increase patient acquisition, strengthen our brand presence, and enhance community engagement across multiple clinic locations.

This role requires a combination of digital marketing expertise, social media management, community outreach, event planning, and marketing campaign execution. The successful candidate should be passionate about healthcare marketing, possess excellent communication skills, and be capable of managing multiple projects simultaneously.

Key ResponsibilitiesDigital Marketing

- Develop and implement comprehensive marketing strategies to increase new patient bookings.
- Plan, execute, and monitor online marketing campaigns.
- Manage Google Business Profiles for all office locations.
- Improve local SEO and online visibility.
- Monitor website traffic, user engagement, and conversion rates.
- Coordinate website updates and content improvements.

Social Media Management
- Create engaging content for:
- Facebook
- Instagram
- TikTok
- LinkedIn
- YouTube

Patient Acquisition & Marketing Campaigns
- Plan and execute promotional campaigns for:
- New patient specials
- Teeth whitening promotions
- Invisalign campaigns
- Dental implant awareness
- Children's dentistry
- Seasonal promotions
- Generate qualified patient leads through both online and offline marketing.
- Coordinate referral programs and loyalty initiatives.
- Design graphics, reels, videos,



and promotional materials.
- Develop monthly content calendars.
- Respond to comments and online inquiries professionally.
- Grow followers and increase audience engagement.
- Monitor analytics and prepare monthly performance reports.
- Community Outreach & Events
- Organize community events and promotional activities.
- Build relationships with:
- Schools
- Local businesses
- Community organizations
- Corporate offices
- Represent the dental practice at health fairs and community events.
- Coordinate sponsorship opportunities and local partnerships.

Branding
- Ensure consistent branding across all locations.
- Design brochures, banners, flyers, posters, and promotional materials.
- Work closely with management to maintain a professional brand image.
- Build relationships with:
- Schools
- Local businesses
- Community organizations
- Corporate offices
- Represent the dental practice at health fairs and community events.
- Coordinate sponsorship opportunities and local partnerships.
- Advertising
- Manage online advertising campaigns including:

Reputation Management
- Increase positive Google Reviews.
- Respond professionally to online reviews.
- Develop patient testimonial campaigns.
- Monitor online reputation across review platforms.




- Reporting & Analytics
- Track key performance indicators (KPIs).
- Prepare monthly marketing reports including:
- New patient numbers
- Campaign performance
- Website analytics
- Social media growth
- Advertising ROI
- Recommend improvements based on data analysis

Qualifications

- Proven experience in digital marketing with a robust understanding of SEO, Google Analytics, Google AdWords, and Facebook Advertising.
- Proficiency in WordPress website management and basic HTML coding for content updates.
- Familiarity with Adobe Creative Suite (Photoshop, Illustrator) for content creation and branding consistency.
- Knowledge of e-commerce platforms and online sales strategies within healthcare or related sectors.
- Strong research skills to analyze market trends and competitor activities effectively.
- Excellent communication skills with the ability to craft compelling messages across various channels.
- Ability to manage budgets efficiently while delivering measurable results in marketing campaigns.
- Bachelor's Degree in Marketing
- Bachelor's Degree in Business Administration
- Bachelor's Degree in Communications
- Bachelor's Degree in Digital Marketing
- Bachelor's Degree in Public Relations
- Diploma or Advanced Diploma in Marketing or Digital Marketing with relevant experience

Join us as a Marketing Executive – Dental Practice and become a vital part of our mission to deliver exceptional dental care while building a strong community presence through innovative marketing initiatives! Pay: From $20.00 per hour

Work Location: In person

📌 Marketing Executive – Dental Practice (Scarborough)
🏢 Markham Eglinton Dental Centre
📍 Scarborough