10 Aug
|
Channel Impact
|
Toronto
10 Aug
Channel Impact
Toronto
Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community. We are seeking a Marketing Specialist to join our team.
In this role, you’ll support our client's Regional Marketing team. This role focuses on expanding the pipeline within both existing and prospect accounts through innovative field marketing programs. The ideal candidate will deliver exceptional prospect/customer experiences that forge expansive adoption of solutions while strengthening relationships with key stakeholders to drive incremental increases in annual recurring revenue.
This is a full-time, 4 month position with possibility to extend, for a remote worker within the United States.
What You Will
Do
Implement customer growth programs that surprise and delight Strategic Account customers while producing marketing sourced and influenced pipeline for sales
Develop scalable marketing initiatives that expand pipeline beyond existing divisions, subsidiaries, and personas
Generate and influence sales opportunities for additional users, product adoption, and organizational expansion
Execute white glove-service programs for Sales and Customer Success teams while optimizing available resources
Partner with product marketing and executive operations to generate event-specific content tailored to Strategic Account needs
Team with Business Partners and their respective executive leadership for speaking engagements at customer events
Liaise with Instructor Partner Management to support Customer Visit Days and Learning Days
Collaborate and build strong relationships with Sales, Customer Success, Marketing, and Revenue Operations teams to align on execution of our programs against strategic priorities, this includes support on external (Conferences, Proprietary Events) and internal events (QBRs, Sales Kick Off)
Compile and analyze program metrics to demonstrate impact and ROI
Create comprehensive reports showcasing value delivered to Strategic Accounts
Track pipeline growth and conversion rates resulting from marketing programs
Identify trends and insights to inform future program development
Test and iterate on program concepts to optimize for pipeline expansion
Stay current on industry trends to identify innovative engagement opportunities
Apply creative thinking to overcome budget and resource constraints
Project Management skills for planning, executing, and tracking pipeline development working with sales
Manage multiple customer programs simultaneously while maintaining quality standards
Develop and maintain program calendars aligned with Sales and Customer Success cycles
Coordinate logistics for in-person events across North America
Ensure timely delivery of all program elements with renewals in mind What You Bring:
3-4 years of event, program and project management in the tech industry
Experience in event logistics and planning
Exceptional written and verbal communication skills
Robust organizational and time management skills
Basic understanding of sales and marketing metrics
Proficient in Google Cloud applications, Salesforce, Slack, Splashthat, Typeform, On24, Canva, Asana, and Zoom
Experience supporting Sales and Customer Success teams or account management
Background in B2B marketing or enterprise software (Preferred)
Understanding of learning and development industry and CHRO and CLO personas
Travel up to 15% Our Benefits:
Competitive compensation commensurate with experience
Employee Referral Bonus Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.
📌 Marketing Specialist (Toronto)
🏢 Channel Impact
📍 Toronto