About company

We are a fast-growing performance agency focused on lead generation for home-services brands. We value ethics, clarity, and measurable outcomes. The team invests in learning and avoids siloed hand-offs so people can own results end to end.

The role

Run PPC for a portfolio of home-services clients and be accountable for outcomes from onboarding through scale. The job blends in-platform execution with tagging, analytics, and client communication. You will work alongside teammates in data and client services rather than sitting in a narrow channel lane.

What you’ll do

• Plan, build, launch, and optimize Google Ads and Microsoft Ads for lead generation

- Join client calls, translate data into decisions, set expectations, and build trust

• Own measurement quality with Google Tag Manager , including data layer checks and debugging

• Use GA4 , CRM-based attribution views, Looker Studio , and CallRail to assess performance and recommend changes

- Maintain hygiene, budgets, and a steady test plan; use scripts where helpful
- Collaborate with the existing account team during onboarding and share context with peers

What you’ll bring

• 4 or more years in PPC for lead generation ,



with solid home-services experience

- Solid English for a client-facing role; accents are welcome

• Hands-on strength in Google Ads or Microsoft Ads plus GTM, GA4, Sheets, Looker Studio, and basic CallRail usage

- Comfort reading closed-loop data and making decisions from CRM-sourced revenue
- Clear thinking, attention to detail, and the ability to move between strategy and execution

• Ability to align most working hours to the Central time U.S. day ; typical weeks average 40 to 50 hours

Nice to have

- Experience with Google Ads scripts or simple automation
- Zapier or similar workflow tools
- Familiarity with Google Ads API concepts and partnering with data engineers
- Landing page tools such as WordPress, Unbounce, or Leadpages

Interview process

- Initial interview
- Audit task
- Follow-up interview to review your work
- Decision

Start date

As soon as possible, with respect for notice periods.

Schedule: Align most of your day to the U.S. Central work window ; plan to overlap broadly between 7:00 a.m. and 7:00 p.m. CT

📌 PPC Specialist (Lead Generation, Home Services) (Canada)
🏢 Go Carpathian Recruiting
📍 Canada