Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.

Home Depot is looking for a Senior Digital Personalization Specialist to join the Digital Content & Personalization team. This role will focus on executing, and optimizing personalized digital experiences, primarily across website personalization and digital marketing campaigns, in close partnership with Marketing, Creative Services, and Technology teams.

This is a role suited for someone who is both creative and analytical, who can translate complex campaign objectives into personalized customer experiences, configure advanced rules and triggers, and track performance to drive continuous improvement and innovation.

Key Responsibilities

Campaign Planning & Setup (35%):

Partner with Marketing team to understand campaign goals, audiences and timelines.

Plan and coordinate campaigns end-to-end, including timelines, dependencies, and project management.

Leverage Customer Data Platform (CDP) data to support personalization strategies and targeting segments.

Ensure solid organization, and documentation across initiatives.

Hands-on execution of personalization campaigns, including:

Business rules

Triggers

Segments

Decision logic

Campaign Operationalization & Analysis (35%):

Assist with ongoing governance of digital personalization initiatives, with a strong focus on website personalization.





Work closely with Creative Services to gather, manage, and deploy creative assets, ensuring alignment with personalization best practices.

Analyze personalized campaigns to derive actionable insights, track campaign effectiveness, and inform strategic decisions.

Analyze Digital Asset Management (DAM) platform, Customer Data Platform (CDP), and Orchestration system to continually improve, enhance, and scale future campaigns.

Strategic Implementation (30%)

Identify opportunities for process operationalization, automation, and enhancements in systems, and to be an active participant of implementation for these solutions.

Support and optimize campaign execution within Salesforce Marketing Cloud Engagement and other equivalent personalization platforms.

Provide recommendations to maximize overall personalization impact.

Competencies

Plans and Aligns

Communicates Effectively

Collaborates

Action Oriented

Drives Results

Skills

Analytical, influential, and interpersonal skills

High attention to detail and organizational skills

Propensity for problem-solving and critical thinking skills

Data Analysis and Interpretation

Customer-Centric: Using insight and feedback to enhance personalized campaigns

Direct Manager/Direct Reports





Reports to Manager of Personalization

No direct reports

Travel Requirements

Limited

Travel to store locations as needed

Physical Requirements

Extended Sitting

Repetitive Tasks (office work)

Location

5 days in office

Working Conditions

Working in a corporate office setting: computer work, in-person meetings, and camera-on virtual meetings

Minimum Education

University/College degree in a related area of study, or equivalent experience

Minimum Years of Work Experience

3–5+ years of experience in digital marketing, personalization, marketing technology, or digital operations.

Minimum Leadership Experience

Demonstrated experience leading project teams or managing complex stakeholder relationships.

Certifications

Salesforce (Trailhead Academy) or Amperity (Learning Lab) certifications are highly preferred

Other Requirements/Assets

Hands-on experience with Salesforce Marketing Cloud Personalization

Strong understanding of personalization from various digital channels, or digital customer experiences (eCommerce experience preferred)

Working knowledge of Customer Data Platforms (Amperity)

Organizational, communication, and stakeholder management skills

Analytical mindset with the ability to interpret performance data and provide recommendations

Exposure to Adobe AEM or other CMS platforms

Prior eCommerce experience is a plus

Experience working with vendors or third-party personalization tools to drive business growth The pay range for this position is between $62,200.00 - $70,100.00

📌 Senior Digital Personalization Specialist (Canada)
🏢 The Home Depot
📍 Canada