- Homebase is at an inflection point. We’re accelerating ARR growth 50%+ year-over-year—and the Growth team is at the center of it. We’re building AI-powered acquisition, activation, and retention loops that help more small businesses find and succeed with Homebase

- As the Senior Engineering Manager for Product Growth, you are the Engineering counterpart to our Director of Product Growth. Together, you’ll own the full funnel: from first click to paid customer to expanding account. You’ll lead the Engineering team building the systems that drive top-of-funnel conversion, product-led growth (PLG) motions, onboarding personalization, and lifecycle retention—at velocity

- This isn’t a maintenance role. It’s a growth engine role. You’ll partner deeply with Product, Design, Data, and Marketing to ship high-impact experiments at speed, scale what works, and cut what doesn’t—fast

- Own Growth engineering end-to-end. Lead a team of engineers building the acquisition funnel, onboarding flows, PLG loops, and retention systems that drive Homebase’s core revenue metrics

- Partner with the Director of Product Growth and Growth Design leadership. Be a true counterpart—bringing engineering velocity, technical strategy, and architectural judgment to every growth bet

- Drive experimentation at scale. Build the systems and culture to run high-cadence A/B tests, measure with rigor, and ship learnings into production fast

- Accelerate AI-powered growth. Lead engineering for AI-driven personalization, onboarding intelligence, and agentic features that reduce friction and increase conversion

- Hire, grow, and retain great engineers. Build a high-performing, high-trust team. Coach for craft, AI fluency, and impact

- Set the technical bar. Make architectural decisions that enable speed now without creating debt that slows us down later

- Operate with urgency. This team moves fast. You set the tempo—not by heroics, but by removing blockers, making clear decisions, and keeping the team focused on what matters

Benefits

- Stock Options





- Paid parental leave
- Generous paid time off options

- Offsites, customer days & social events

- Work from Anywhere Month
- Medical, dental, and vision insurance

- 401(k) matching program

- Pre-tax commuter benefits

- Snacks + lunch on us at hub offices

- MasterClass at Work for ongoing learning

- Group health benefits coverage
- Group RRSP with employer match + TFSA

- Snacks + lunch on us at hub offices

- MasterClass at Work for ongoing learning- Experience building with or integrating AI/ML features into product surfaces (recommendations, personalization, automation)

- Excellent cross-functional communication. You’re as comfortable in a product strategy session as a technical design review

- Strong data instincts—you can read funnels, understand cohorts, and know how to instrument features for learning

- 8+ years of software engineering experience, including 4+ years managing engineering teams

- Robust fluency in growth engineering concepts: funnel analytics, A/B testing infrastructure, activation and retention mechanics, PLG motions

- AI fluency: You actively use AI tools to accelerate your own work. You coach your team to do the same, and you’re opinionated about when AI-powered features genuinely move the needle for users

- Track record leading growth, platform, or product engineering in a fast-paced SaaS or consumer tech setting

- Experience with mobile-first growth surfaces (iOS/Android onboarding, push, in-app engagement)

- ? Belonging at Homebase - We’re committed to fostering a welcoming space where every Homie can be their full self.

Experience comes in many forms—so if you’re excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply!

- Familiarity with small business or hourly workforce products

- Experience with PLG motions in B2B SaaS (self-serve funnels, freemium conversion, product-led sales handoffs)- Meet the Talent Acquisition team, Mavel W

- Meet the Hiring Manager
- Participate in a Talent Showcase

- Meet Cross-functional Partners

- Background Check + Offer Stage

- Welcome to the team, Homie ?

📌 Senior Engineering Manager (Product Growth) (Toronto)
🏢 Homebase
📍 Toronto