Who you are

- 8+ years of software engineering experience, including 4+ years managing engineering teams

- Track record leading growth, platform, or product engineering in a fast-paced SaaS or consumer tech workplace

- Robust fluency in growth engineering concepts: funnel analytics, A/B testing infrastructure, activation and retention mechanics, PLG motions

- Strong data instincts—you can read funnels, understand cohorts, and know how to instrument features for learning

- Experience building with or integrating AI/ML features into product surfaces (recommendations, personalization, automation)

- AI fluency: You actively use AI tools to accelerate your own work. You coach your team to do the same, and you're opinionated about when AI-powered features genuinely move the needle for users

- Excellent cross-functional communication. You're as comfortable in a product strategy session as a technical design review

- Experience with PLG motions in B2B SaaS (self-serve funnels, freemium conversion, product-led sales handoffs)

- Familiarity with small business or hourly workforce products

- Experience with mobile-first growth surfaces (iOS/Android onboarding, push, in-app engagement)

- ? Belonging at Homebase - We're committed to fostering a welcoming space where every Homie can be their full self.

Experience comes in many forms—so if you're excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply!

What the job involves

- Homebase is at an inflection point.



We're accelerating ARR growth 50%+ year-over-year—and the Growth team is at the center of it. We're building AI-powered acquisition, activation, and retention loops that help more small businesses find and succeed with Homebase

- As the Senior Engineering Manager for Product Growth, you are the Engineering counterpart to our Director of Product Growth. Together, you'll own the full funnel: from first click to paid customer to expanding account. You'll lead the Engineering team building the systems that drive top-of-funnel conversion, product-led growth (PLG) motions, onboarding personalization, and lifecycle retention—at velocity

- This isn't a maintenance role. It's a growth engine role. You'll partner deeply with Product, Design, Data, and Marketing to ship high-impact experiments at speed, scale what works, and cut what doesn't—fast

- Own Growth engineering end-to-end. Lead a team of engineers building the acquisition funnel, onboarding flows, PLG loops, and retention systems that drive Homebase's core revenue metrics

- Partner with the Director of Product Growth and Growth Design leadership. Be a true counterpart—bringing engineering velocity, technical strategy, and architectural judgment to every growth bet





- Drive experimentation at scale. Build the systems and culture to run high-cadence A/B tests, measure with rigor, and ship learnings into production fast

- Accelerate AI-powered growth. Lead engineering for AI-driven personalization, onboarding intelligence, and agentic features that reduce friction and increase conversion

- Hire, grow, and retain great engineers. Build a high-performing, high-trust team. Coach for craft, AI fluency, and impact

- Set the technical bar. Make architectural decisions that enable speed now without creating debt that slows us down later

- Operate with urgency. This team moves fast. You set the tempo—not by heroics, but by removing blockers, making clear decisions, and keeping the team focused on what matters

The application process

- Meet the Talent Acquisition team, Mavel W

- Meet the Hiring Manager
- Participate in a Talent Showcase

- Meet Cross-functional Partners

- Background Check + Offer Stage

- Welcome to the team, Homie ?

Benefits

- Stock Options

- Paid parental leave
- Generous paid time off options

- Offsites, customer days & social events

- Work from Anywhere Month
- Medical, dental, and vision insurance

- 401(k) matching program

- Pre-tax commuter benefits

- Snacks + lunch on us at hub offices

- MasterClass at Work for ongoing learning

- Group health benefits coverage
- Group RRSP with employer match + TFSA

- Snacks + lunch on us at hub offices

- MasterClass at Work for ongoing learning

📌 Senior Engineering Manager (Toronto)
🏢 Homebase
📍 Toronto