League is one of the fastest-growing technology companies in Canada and the leading healthcare experience platform. That gap costs health plans and health systems money, and it costs people their health. Health plans and health systems trust us to do this at scale.

As a Senior Account-Based Marketing Manager, you will lead Account-Based Experience (ABX) for League's key priority market— driving engagement, pipeline, and revenue growth across our priority accounts in the region. Reporting to the AVP, Account-Based Experience and Strategy, you'll own ABX strategy and execution for your market. You'll partner closely with our growth organization to deeply understand market needs and priority accounts, and translate those insights into account-based strategies and multi-touch ABX programs that engage and progress accounts across email, paid, direct mail, events, BD-led outreach, and more.

This role blends strategic thinking, account and market insight, and operational excellence. You'll align sales, business development, and marketing around shared goals, and ensure flawless execution from strategy through reporting. Own the ABX strategy for your market — developing the approach across key account tiers (1:1, 1:few, 1:many), aligning internal teams, and orchestrating plays from strategy through execution.

Partner with Demand Gen, Content, Product Marketing, Sales, and BD teams to build integrated ABX motions that connect content, digital, direct mail, events, and sales outreach into cohesive account experiences. Work with Sales and BD to identify target accounts, understand business priorities, and co-develop personalized engagement strategies.

Leverage

Demandbase, seller input, and market insights to uncover engagement trends, buying signals, and account priorities — then share those insights with Sales and BD to coordinate how each function activates against your plays. Collaborate with Demand Gen and Content teams to ensure copy, creative,



and long-form content align with ABX briefs and reflect account or segment pain points, demonstrating how League solves them. Work closely with Marketing Operations to ensure ABM tools, data, and integrations are optimized for performance, tracking, and reporting.

Monitor and measure ABX program performance, surfacing insights to drive continuous improvement. Present ABX plans, progress, and impact to Marketing and Sales leadership. Minimum of 8 years of experience leading and executing B2B account-based marketing strategies and integrated, cross-functional programs that drive measurable pipeline and revenue impact.

Strategic thinker with creativity, curiosity, and a data-driven mindset — paired with exceptional attention to detail in execution. Able to connect the dots between product solutions, value proposition, and customer pain points — and translate that into briefs and strategies that resonate. Skilled in developing account research, insights, and segmentation strategies that inform targeted engagement.

Highly organized project manager who thrives in a fast-paced, multi-stakeholder environment. Strong working knowledge of Demandbase or similar ABM platforms — able to uncover account insights, activate intent signals, and use data to inform programs.

Experience using email marketing platforms and CRMs to deploy and report on ABX campaigns is a plus. Familiarity with the healthcare market — and experience marketing into either the private or public sector — is a strong plus. Compliance with Information Security Policies Responsibility and accountability for executing League's policies and procedures within the department/ team Notification of HR, Legal,



Compliance & Security of any incidents, breaches or policy violations The Canada-specific compensation range below for this full-time position is exclusive of bonus, equity and advantages.

The salary range is intentional to account for the performance and career progressions a Leaguer will experience in the role throughout their time at League. 119,400 — $135,000 CAD We expect all employees regardless of role or level to thoughtfully leverage AI to improve the quality, speed, and impact of their work. drafting, analysis, coding, research, or process automation) Apply judgment and accountability when using AI by reviewing outputs for accuracy, bias, and quality before use Identify opportunities to improve how work gets done from personal productivity to team-level workflows by leveraging AI effectively Operate with solid data responsibility and security awareness , especially when working with sensitive or regulated information Individual Contributors: Use AI to improve personal productivity and quality of output Senior ICs / Managers: Ability to balance efficiency with quality and sound judgment We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. League may use Artificial Intelligence (AI) tools to assist in the screening of applicants for this position.

Privacy Policy

Review our Privacy Policy for information on how League is protecting personal data. We have a mix of office-centric roles based in our vibrant Toronto office, and remote-eligible roles based anywhere in Canada or US. Regardless of the role’s posted location, all Toronto-area Leaguers (living within 65 km of our downtown HQ) collaborate in-office Monday through Thursday.

Depending on your distance to the office, you’ll enjoy 10 or 20 Flexible Remote Days each quarter for focus and deep-work time.

📌 Senior Marketing Manager, ABM (Toronto)
🏢 Portage Ventures GP
📍 Toronto