What is Next Best Action (NBA)?

Next Best

Action is a powerhouse team of strategic and analytical individuals driving RBC’s Personal Banking vision to become a global leader in client experience by delivering hyper personalized interactions and seamless client orchestration. We are hiring a Senior NBA Product Manager role. In this role you will report to the Director, NBA Product Owner and will play an integral role in advancing and driving NBA’s vision of delivering hyper personalization for RBC clients.

This role will align to Strategy Function and lead the translation of strategy into execution within an agile pod. This individual will play a leadership role within an agile pod, working with multiple lines of businesses, as well as internal and external partners, to ensure NBA is driving intended outcomes for both the line of business and NBA. This role works in the office 4 days a week.

Partner with Director, NBA Product Owner and functional partners to develop and execute on strategies that support our ambition Responsible for the delivery of productive, accurate, and compliant marketing campaigns to support channel and client optimization through exceptional collaboration skills and a strong understanding of the Data and Campaigns Environment Build strong relationships within agile pods (e.g. within NBA, Line of Businesses, Marketing, Digital Marketing, Value Office, Digital Messaging, Channels and other technical teams) to collaborate and bring together expertise required to execute on strategy Act as a SME for the campaigns across multiple lines of business,



stepping in where needed to support shifting priorities and timelines to deliver on required transformational initiatives within agile pods Translate business requirements into actionable and consumable marketing tactics and insights while ensuring campaign requirements accurately match the design and build with quality assurance Proactively identifies risks, dependencies, and opportunities within execution cycle, demonstrating ability to apply both breadth and depth of understanding Act as the single point of integration for key technical and channel teams such as Mobile & Martech to ensure alignment with PODs goals Strong business acumen and analytical, communication, data visualization, organization and presentation skills ~ Must be analytically driven - base level data extraction and some level of technical ability to understand and identify issues in campaign data ~ Ability to analyze data and provide data-informed recommendations to drive impact ~ Experience in financial services and knowledge of Personal banking products ~ Ability to bridge business and technical expertise to deliver targeted campaigns ~ Passion for Data and AI Experience with agile ways of working Business Insights, Campaign Analytics, Campaign Reporting, Data Extraction, Effective Presentations, Marketing Analysis, Marketing Insights, Stakeholder Management, Strategic Influence, Strategic Insights Full time PERSONAL & COMMERCIAL BANKING We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

Join our Talent Community Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com Applying to this posting allows you to express your interest in this current career opportunity at RBC.

📌 Senior Next Best Action (NBA) Product Manager (Strategic Execution Lead)
🏢 Socket.dev
📍 Toronto