Agency:

Critical Mass

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

:

As a Senior Strategist at CM, you'll serve as a strategic orchestrator bringing together insights, creativity, and channel expertise into cohesive, omni-channel, high-impact campaigns and digital experiences. You're the connective tissue between our creative partners, media team, CRM specialists, and web strategists—translating big-picture brand vision into integrated 360-degree plans that drive real results. This is a unique opportunity to work on a brand that is known for quirky, lifestyle-driven creative and genuine freedom to innovate.

You'll see the direct impact of your work, and you will be a strategic thought partner with real influence.

You Will

Partner with Media to surface insights from audience targets including channels/cultural intersection points

Develop integrated communications strategies across creative, media, CRM, and web, ensuring consistent mid- to lower-funnel messaging recommendations

Lead audience insights work and inspire creative teams —collaborating with media and research to identify emerging insights and validate strategic direction using AI tools

Review campaign analytics and performance data to make data-informed optimization recommendationsas a strategy partner to marketing science

Partner with Media in evaluating business and media reporting to inform national and regional paid media efforts

Partner with web strategy to ensure seamless user journeys and conversion-optimized experiences

Drive proactive thinking—identifying opportunities, proposing fresh approaches, and executing with autonomy

Build client partnerships and demonstrate the value of integrated strategic planning

You Have

5–8 years in communications planning, integrated campaign strategy, or related experience (agency or brand)





Proven expertise in messaging frameworks, channel strategy, and multi-touchpoint campaign planning

Solid media collaboration experience and ability to align strategy with channel performance and audience insights

Solid analytics literacy—you read tracking reports, understand KPIs, and translate data into actionable recommendations

Self-starting mentality with comfort operating in ambiguous, fast-paced environments

Excellent cross-functional collaboration skills and ability to communicate complex strategy to creative, technical, and business audiences

Ability to balance qualitative insights with quantitative rigor, presenting findings in compelling, presentation-ready formats

Bonus if you have

Experience on Integrated Agency Teams (IAT) or similar cross-functional structures

Daily hands-on experience with AI tools

Brand strategy or messaging development experience

Experience marketing luxury/lifestyle brands

** Background with automotive is a big plus Salary Range: $80,000 - $100,000Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

📌 Senior Strategist (Toronto)
🏢 CMICA Critical Mass
📍 Toronto