Weyerhaeuser is hiring a Senior New Product Portfolio Strategist to help drive new product development from concept to market launch, using customer, market, and industry insights—including AI tools—to guide decisions. The individual contributor role connects market intelligence, customer insight, forensic data analysis, financial analysis, manufacturing realities, and go-to-market decisions across residential, commercial, and industrial market segments. The work is decision-oriented: identifying and recommending where to invest, where to test, where to scale, and where to stop, based on evidence that stands up to scrutiny.

They must be able to identify meaningful signals early, pressure-test assumptions, and translate insight into practical portfolio choices that focus on KPI-driven financial outcomes, including growth, margin expansion, and return on investment. This role sits within New Product Development and reports to the Director of Recent Product Development in the Wood Products business.

Product portfolio intelligence and strategy: Develop and maintain a clear view of market opportunities, customer needs, competitive dynamics, and portfolio gaps across wood based building products. Turn that intelligence into recommendations that inform product roadmaps, positioning, and investment decisions across all stages of the product value stream.

Financial and commercial analysis: Build forecasts, margin models, pricing scenarios, ROI cases, and portfolio tradeoff analyses. Help leaders understand and act upon uncertainty, risks, and upside - not just provide point estimates.

Market research analysis: Conduct primary and secondary research, including industry trend assessments/reports, customer discovery, channel feedback, market sizing, segmentation, and competitive analysis.



Track and interpret changes in global construction methods, codes and standards, sustainability drivers, customer preferences, and competitor offerings. Translate those shifts into implications for current and future portfolio choices.

Support new product development and launch decisions by starting from voice-of-customer feedback through unchartered value propositions, target segments, channel implications, and adoption risks. Partner with sales, engineering, manufacturing, finance, and customer facing teams to surface insights, test assumptions, and align solutions. Build & implement structured change management practices to help teams understand decisions, adopt new portfolio tools and processes, and apply insights consistently.

Minimum 10 years’ experience in manufacturing-related market analysis, market intelligence, portfolio strategy, product management, product development, or commercial strategy. Bachelor’s degree (4-year) in Business, Economics, Forestry Wood Science, Engineering, or related field. Expert level Excel capability, including well structured models, scenario and sensitivity analysis, documentation, and the ability to coach others.

Clear, concise communication skills for cross functional and senior audiences. Proven comfort managing multiple priorities while balancing long term strategy with near term execution.

Experience in wood products, engineered wood, building materials, forestry, construction products,



or adjacent industrial categories. Exposure to complete lifecycle manufacturing, wholesale distribution, dealer networks, and/or contractor channels.

Experience with Power BI, Smartsheet, or similar analytics tools. Travel ~ Up to 30% travel within North America, with individual trips generally lasting up to one week. This position is remote; About Wood Products We've been delivering quality building products and solutions to our customers for more than 100 years.

From builders and dealers to specifiers and homeowners, we offer exceptional product performance and unparalleled support. For more than a century, we’ve been building our reputation as a leader in sustainable wood products. You will also be eligible for our Annual Incentive Program, which offers a cash bonus targeting 10% of base pay.

Benefits : When you join our team as a nonunion employee, you and your dependents will be offered coverage under our comprehensive employee benefits plan, which includes medical, dental, vision, short and long-term disability, and life insurance. We also support personal volunteerism, sponsor a host of diversity networks, promote mentoring, and provide training and development opportunities to help you chart your path to a fulfilling career.

Retirement : Nonunion Canadian employees are automatically enrolled in our Defined Contribution Pension Plan, which includes a paid company match up to 6%, in addition to a company contribution equaling up to 7.25% of your base salary. Employees are also eligible to enroll in the Retirement Savings Plan (Group RRSP). Inclusion is one of our five core values and we strive to maintain a culture where all our people feel a sense of belonging, opportunity and shared purpose.

📌 Senior Strategist - Remote (ON) (Calgary)
🏢 Weyerhaeuser
📍 Calgary