- Own the overarching merchandising strategy, shifting the function from reactive intake to proactive strategic partnership with GTM and Marketing Communications teams - Drive strategic campaign integration by partnering early with GTM Marketing, Product teams, and Channel Sales leaders to ensure physical retail environments are prioritized during initial campaign design - Synthesize diverse business unit priorities (TELUS Rewards, bundling, integrated home solutions) and align them to quarterly business goals, maintaining a cohesive in-store narrative - Adapt national campaign strategies to speak authentically to local markets and diverse communities, ensuring point-of-sale messaging is relevant and impactful across all regions - Lead cross-functional collaboration as the central hub connecting GTM Marketing, Product teams, Channel Sales leaders, and external creative agencies to align creative vision with physical store execution - Champion the retail representative and customer experience by ensuring every in-store touchpoint drives traffic and equips store teams to have meaningful, high-value sales conversations - Maintain a proactive, long-term roadmap of the in-store customer journey, socializing alignment across strategic forums (TRIPR, Win-the-Weekend, regional sales meetings) to unify field and business leaders - Regularly visit retail stores to evaluate campaign execution, gather field team feedback, and translate insights into strategic refinements for future GTM playbooks Requirements - 7+ years of experience in retail merchandising, marketing strategy, or related field - Proven ability to synthesize complex, multi-faceted business priorities and translate them into cohesive,



unified messaging strategies - Strong cross-functional leadership experience collaborating with marketing, product, sales, and creative teams to drive alignment and execution - Deep understanding of retail environments, customer journeys, and in-store experience design - Excellent communication and stakeholder management skills with ability to influence at all organizational levels - Strategic thinking with ability to balance long-term vision with quarterly business priorities and execution - Great-to-haves: Experience working in telecommunications, retail, or consumer-facing industries; Familiarity with campaign management tools and retail analytics platforms;

Background in community-focused marketing or localization strategies Core Competencies Demonstrates expertise in retail merchandising strategy, cross-functional leadership, and customer journey optimization, with a robust focus on aligning marketing and sales initiatives to enhance in-store experiences. Proven ability to synthesize complex business priorities into cohesive strategies that resonate with diverse communities. Highest-signal resume keywords - Retail Merchandising Strategy - Cross-Functional Leadership - Customer Journey Optimization - Stakeholder Management - Strategic Campaign Integration ATS Optimization Keywords Hard Skills - Marketing Strategy - In-Store Experience Design - Campaign Management - Retail Analytics - Business Prioritization Soft Skills - Excellent Communication - Influencing Skills - Strategic Thinking Industry Keywords - Telecommunications - Consumer-Facing Industries - Community-Focused Marketing - Localization Strategies Tools & Technologies - Campaign Management Tools - Retail Analytics Platforms

📌 Senior Strategy Manager, Store Messaging – Experience (Toronto)
🏢 Jobtailor
📍 Toronto