Become a key player in launching an innovative menswear brand as the Founding Marketing Lead. Collaborate with leaders to strategize and execute impactful marketing initiatives for a direct-to-consumer experience.This pivotal role will shape the marketing direction of our new brand, set to launch in Spring 2027. You will leverage your extensive marketing expertise to build comprehensive go-to-market strategies, manage campaigns, and coordinate cross-functional teams. Your contributions will significantly impact brand growth and customer engagement.Key Responsibilities:
- Execute the go-to-market plan with detailed launch strategies
- Coordinate integrated marketing across paid media and owned channels
- Maintain the marketing calendar for all campaigns and launches




- Identify risks and dependencies affecting marketing execution
- Manage the creation and delivery of high-quality marketing assetsRequirements:
- 5+ years in marketing within retail or consumer brands
- Proven experience in executing integrated marketing campaigns
- Robust project management skills with complex stakeholder coordination
- Ability to analyze performance metrics for continuous improvement
- Comfortable navigating early-stage, entrepreneurial environmentsCraft exceptional marketing campaigns and drive growth for our groundbreaking menswear brand, starting from the ground up.#J-18808-Ljbffr

📌 Founding Marketing Leader For Menswear Brand (Winnipeg)
🏢 American Tall
📍 Winnipeg