Lead brand development at Hyprwork, focusing on DTC health and wellness initiatives. This remote position emphasizes storytelling and compliance-driven brands.In this impactful role, you will define the strategic vision for our health-focused brands, ensuring that messaging and product experiences align with consumer needs. Your experience in claims-led categories will be invaluable as you develop brand narratives and oversee product positioning.



The role requires a skilled leader able to enhance brand credibility while powering conversion in a competitive landscape.Key Responsibilities:Own brand positioning and narrative across recent brandsDevelop and manage visual identity and guidelinesGuide product experience including digital and packagingOversee social media and user-generated content strategiesCollaborate with creative teams for performance-driven initiativesRequirements:Senior leadership experience in DTC health brandingSuccessful track record of building brand narrative and connectionFamiliarity with compliance in health marketingPerformance-oriented mindset in marketing strategyStrong English proficiency for brand representationCreate and inspire brand experiences that resonate and convert, building a legacy in health and wellness.#J-18808-Ljbffr

📌 Director Of Brand & Product Vision Dtc (Ottawa)
🏢 Hyprwork
📍 Ottawa