Lead the lifecycle marketing for Tims Rewards in Toronto, Ontario, as a Senior Manager focused on CRM. Implement strategies that engage, reactivate, and retain members through insightful marketing initiatives.You will be responsible for crafting the member journey from onboarding to engagement and winback as you manage the CRM strategies. The ideal candidate will bring a deep understanding of customer behavior, a solid campaign execution background, and the capability to test and learn to optimize results.



This role requires cross-functional collaboration and a focus on measurable success in member engagement.Key Responsibilities:Own lifecycle strategy and ensure behavior changeExecute comprehensive CRM campaign plans across various channelsEngage with Marketing Communications for optimal campaign creativeMonitor and refine campaign performance metricsStrengthen operational processes in CRM executionRequirements:6–10+ years in CRM or lifecycle marketingProven ability to build successful lifecycle programsSolid experience in executing digital CRM campaignsStrong knowledge of targeting and segmentation techniquesEffective communication and stakeholder influencing skillsDrive member loyalty through savvy lifecycle management and effective CRM initiatives at Tims Rewards.#J-18808-Ljbffr

📌 Senior Crm Manager For Tims Rewards (Toronto)
🏢 2105 The TDL Group Corp./ Groupe TDL
📍 Toronto