About the Role We’re looking for a Manager, External Communications & Marketing to drive audience growth, engagement, retention, and revenue opportunities by increasing our visibility and authority in the market. The role is responsible for turning our content, data, reports, and events into high-impact thought leadership and distributing it across external channels including media, partners, platforms, and events. You will own how our ideas show up outside of our owned channels by placing our content, people, and programming into credible, high-impact environments that reach senior decision-makers. You will connect external visibility directly to subscriber growth, ongoing engagement, and revenue opportunities by building repeatable systems for distribution, amplification, and conversion.

Who You Are

You understand how ideas spread beyond owned channels and how to place content, people, and insights into environments where senior decision-makers are already paying attention.

You are comfortable turning content, data, and reports into clear narratives and thought leadership that others want to share, publish, and discuss.

You think in terms of distribution, visibility, engagement, growth, and retention, with a focus on reaching and influencing a high-value audience of senior leaders.

You are relationship-driven and know how to build and maintain connections with media, partners, and platforms.

You are both strategic and hands-on. You can shape a narrative and also execute placements, campaigns, and partnerships.

What You’ll Be Doing

Create and lead thought leadership campaigns

Translate video, written, audio, event content, reports, surveys, and data into market-facing campaigns

Package insights into clear narratives and points of view for senior decision-makers

Ensure each campaign has a defined distribution and amplification plan

Drive ideas into industry conversation through media, partners, and platforms

Build repeatable campaign formats that can be scaled across brands

Position people, content, and programming externally

Identify and secure speaking opportunities, panels, and partner events

Place content, insights, and voices into credible media and external platforms

Extend the reach of events and programming through external distribution

Support the promotion and distribution of events across external channels to drive awareness and attendance

Prepare editors, executives, and contributors with clear messaging and positioning

Build and manage relationships with media and strategic partners

Secure placements and partnerships that generate high-quality backlinks and increase authority





Drive external reach and audience growth

Distribute thought leadership through media placements, partnerships, and external channels

Use social as a strategic distribution channel to extend reach

Execute paid and sponsored distribution where it drives high-value audience acquisition

Develop and execute campaigns that drive event visibility, registration, and attendance among target audiences

Reinforce repeat exposure to build ongoing engagement and habit

Convert external audiences into subscribers and engaged community members

Ensure external distribution contributes to backlink growth and search visibility

Create and maintain a BWZ speakers bureau, aligning internal experts to external speaking opportunities that increase market visibility, reinforce authority, and drive ICP acquisition and engagement

Connect visibility to engagement, retention, and revenue

Drive subscriber growth from external channels

Increase return engagement from audiences acquired externally

Strengthen direct and branded traffic through consistent visibility

Support partnerships, campaigns, and events that drive attendance and create revenue opportunities

Ensure external visibility contributes to ongoing audience consumption and retention

Measure performance and optimize for growth

Define how success is measured across campaigns, placements, and partnerships

Track performance across media, partners, social, paid distribution, and search impact

Identify what is driving visibility, engagement, subscriber growth, backlinks, and revenue

Make clear adjustments to improve performance over time

Ensure all external activity is tied to measurable audience and business outcomes

How Your Success Will Be Measured

Growth in subscribers from external channels

Increased return engagement from externally acquired audiences

Growth in direct and branded traffic from target audiences

Increased visibility through media placements, partnerships, and external appearances

Growth in high-quality backlinks and overall authority from external placements

Strong performance of thought leadership campaigns and distribution efforts

Your Skillset Includes

Experience creating and distributing thought leadership or content through external channels





Experience working with media, partners, or external platforms

Ability to translate content, data, and insights into compelling narratives

Experience securing placements, partnerships, or external opportunities

Experience running campaigns that drive visibility and audience growth

Understanding of how media placements and partnerships contribute to backlinks and search visibility

Ability to connect external activity to measurable performance outcomes

Strong communication, relationship-building, and positioning skills

Nice to Haves

Book of contacts from respected premium media outlets

Background with on-the-ground, experiential and in-person events

Experience using social and paid channels for distribution and amplification

Positioned media or content agencies

East coast time zone alignment (our major audiences are located in North America & Europe)

Why This Role Matters

Increase visibility and authority among senior decision-makers

Turn insights into industry conversation and ongoing engagement

Build, engage, grow, and retain a high-value audience and loyal community

Drive audience growth through external channels

Strengthen search visibility through high-quality placements and backlinks

Create new opportunities for partnerships and revenue

Connect visibility directly to business outcomes

Salary Statement This full‑time position is available as either a remote or hybrid position (depending on location), with an annual salary in the range of $95,000 to $140,000 CAD. The range is a guide for the expected skills, knowledge, and experience for recent hires based in Canada only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of Canada and/or at different seniority levels. In addition to annual salary, full-time employees are also eligible for a discretionary bonus and a comprehensive benefits package.

Diversity, Equity, and Inclusion Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!

#J-18808-Ljbffr

📌 Manager, External Communications & Marketing (Victoria)
🏢 Black & White Zebra
📍 Victoria