Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international qualified sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

We’re looking for a Senior Manager,



Cohort Growth to execute the strategy for growing and maximizing player volume and value across the customer lifecycle.

You’ll partner closely with the Senior Director of Growth to bridge the gap between Marketing, Product, and Analytics. This role is perfect for a data‑fluent marketer who thrives on identifying friction points in the player journey and building the connective tissue between personalized incentives and commercial outcomes.

Responsibilities

Execute New Player Cohort Strategy:

Own the day-to-day management of new player cohorts, implementing aggressive strategies to maximize Initial NGR and Day-1 to Day-30 LTV.

Optimize the Conversion Funnel:

Map and refine the journey from registration to first deposit; collaborate with CRM and Product to remove friction and ensure a seamless first‑bet experience.

Promotional Strategy:

Partner with the Promotions team to design new user incentives that balance high-volume acquisition with long‑term value. Build a robust test‑and‑learn pipeline for acquisition offers, constantly refining bonus structures, wagering requirements, and hook messaging to outperform competitors.

Data-Driven Intake Analysis:

Analyze the performance of new cohorts by acquisition source to identify high-value trends, reporting insights on CAC and early-life ROI to Casino leadership.

Cross-Functional Alignment:

Serve as the primary bridge between the Acquisition Marketing, Brand,



and Analytics teams to ensure promo spend aligns with volume targets and commercial budgets.

Performance & Velocity Reporting:

Track and forecast the growth of new player bases, maintaining real-time dashboards that communicate the health and scale of the acquisition pipe.

Qualifications

7 plus years of experience

in growth marketing, CRM, or lifecycle strategy — ideally within Casino, iGaming, or a high-frequency subscription/digital environment.

Proven Track Record:

Experience driving measurable improvements in customer retention and LTV through segmented, data-informed campaigns.

Analytical Mindset:

Strong proficiency in cohort analysis and data interpretation; comfortable using data to build business cases for new initiatives.

Communication Skills:

Ability to translate complex data into clear, actionable narratives for cross‑functional partners and leadership.

Operational Agility:

Comfortable moving between high-level lifecycle planning and the tactical details of campaign execution.

Industry Knowledge:

A solid understanding of the regulated gaming landscape and player psychology is a significant plus.

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment.

For information about our benefits, please visit https://benefitsatfanatics.com/.

As set forth in Fanatics Betting & Gaming’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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📌 Senior Manager, Growth (Toronto)
🏢 Fanatics-Betting-
📍 Toronto