09 Aug
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Assemble
|
Toronto
Salary Range: CA$90,000.00 To CA$120,000.00 Annually The vast majority of business leaders struggle to make important decisions with certainty. At Assemble, we help enterprise leaders cut through the noise with trusted peer insights that bridge the gap between data overload and decision‑making clarity. Our unique approach leverages peer intelligence – a one‑of‑a‑kind advantage created by convening the right people around the right questions – enabling leaders from top global companies to engage in meaningful discussions and gain actionable insights across diverse industries. From finance to manufacturing, Assemble empowers leaders to make confident, strategic decisions that accelerate progress and innovation. Our approach brings leaders across finance, manufacturing, and more into conversations that create actionable insights and ??? (content truncated for brevity) This role is based at our Toronto HQ, right in the heart of downtown. We move fast, think big, and work hard—but we also have a lot of fun doing it. The energy in our office reflects our culture: ambitious, collaborative, and full of momentum. Whether we’re solving complex challenges, celebrating wins, or sharing a laugh, we show up because we want to—not because we have to. Learn more at How You’ll Contribute As the Content & Product Marketing Manager at Assemble, you will play a central role in building the next version of our marketing engine across our communities and events. This role sits at the intersection of content marketing and product marketing — translating customer insight, member needs, market themes, and sales feedback into sharper messaging and stronger marketing assets. Assemble has rich source material across members, customers, events, webinars, and research. The opportunity is to make that material work harder — transforming it into campaign‑ready messaging and sales‑ready assets that create and convert demand. You’ll partner closely with Demand Generation, Sales, Membership, Enablement, Design, Video,
and our editorial Content team to deliver content across campaigns, webinars, landing pages, customer stories, sales enablement, and expansion motions. This is a hands‑on role on a lean team — you’ll do the work while also building the repeatable systems, standards, and workflows that let us produce better content with more speed and scale over time. This role also requires strong cross‑functional collaboration and the skills to quarterback initiatives companywide. You are a robust writer, editor, and commercial thinker who can take complex ideas and turn them into clear, compelling messaging for executive and professional audiences. Success in this role means strengthening our positioning, improving campaign performance, enabling sales, and building a repeatable content engine that supports demand generation, customer expansion, and long‑term growth. In this role you will: Partner with the Demand Generation Manager to develop campaign messaging and create content across email, landing pages, webinars, social media, video, and sales enablement assets. Develop compelling product positioning, value propositions, and messaging for communities, events, councils, summits, and growth initiatives. Own the content calendar and lead the planning, creation, distribution, and optimization of content across key marketing channels. Translate customer, member, market, and sales insights into impactful marketing campaigns, customer stories, and thought leadership content. Build scalable content programs by repurposing webinars, events, research, customer interviews, and community discussions into high‑value marketing assets. Partner with Sales, Membership, and Enablement teams to create content that supports customer acquisition, renewals, expansion, and sales effectiveness. Establish efficient content operations, including editorial standards, content briefs, workflows, templates, AI‑assisted processes, and asset management. Collaborate cross‑functionally with Demand Generation, Editorial, Sales, Membership, Design, Video, and
📌 Content & Product Marketing Manager (Toronto)
🏢 Assemble
📍 Toronto