Fractional CMO

Marketing and communications are my career focus, and I have earned pro-level status in the discipline. It is my passion to leverage marketing to drive business performance and growth. If your business provides a good product or service, but revenue growth has stalled, you might have a marketing problem.

With me as your Fractional CMO, gain access to complete and cost-effective marketing through a fractional investment. From top to bottom, you will get a marketing strategy that fits your business, executed with precision to drive top-line growth and return on investment. I am a senior marketing & communications professional with 30 years of experience.

This includes national and global senior-level positions at bluechip corporate brands in the financial services sector. I then spent 10 years leading and managing an agency with a dozen digital marketing specialists on staff. I have operated as a Fractional CMO since 2018, driving double-digit growth for businesses committed to achieving growth through strategic marketing investment.

The Best Fit

SMBs are looking for an experienced senior marketing professional to establish breakthrough marketing strategies and ongoing marketing programs to achieve substantial revenue growth. Businesses in need of a Fractional CMO to lead their marketing function, working in collaboration with an internal team and external specialists. Companies that want someone who can develop modern B2B and B2C marketing strategies and roll up their sleeves to bring these strategies to life.

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We had the pleasure of working with Dave and Segmented Marketing on our brand identity in 2020. Not only did Dave methodically help us transition to a consistent identity; He did it in collaboration with the team, helping them do their best work. Dave led us through the entire process, balancing creativity and design thinking with an overall goal of delivering and executing a plan and timeline.

Dave’s overall process and unique approach to working closely with the team set a solid foundation that we continue to build on today.

Brad Rodgers CEO, Bluelight Analytics





As a business not big enough to have a full-time CMO on the payroll, David has filled that void for us. He has elevated our business through the entire process helping us revitalize our brand and our reach allowing us to focus on our core business expertise and stop playing part-time amateur marketing pro. Thank you David!

Steve Earle President, Bauld Insurance

After years of hard work servicing customers and growing the business, I knew we needed help to scale the business. David took the time to understand our brands and what makes us unique and elevated our marketing to a recent level. He puts the right strategies in place and makes sure our campaigns are well-executed. We’re growing faster than ever, and our marketing plays a key role.

Andrew Wheelock Owner, Truly Nolen Pest Control and Skedaddle Humane Wildlife Control

We had the pleasure of working with Dave and Segmented Marketing on our brand identity in 2020. Not only did Dave methodically help us transition to a consistent identity; He did it in collaboration with the team, helping them do their best work. Dave led us through the entire process, balancing creativity and design thinking with an overall goal of delivering and executing a plan and timeline.

Dave’s overall process and unique approach to working closely with the team set a solid foundation that we continue to build on today.

Brad Rodgers CEO, Bluelight Analytics

As a business not big enough to have a full-time CMO on the payroll, David has filled that void for us. He has elevated our business through the entire process helping us revitalize our brand and our reach allowing us to focus on our core business expertise and stop playing part-time amateur marketing pro. Thank you David!

Steve Earle President, Bauld Insurance

Working with David

I’m located in Halifax,



Nova Scotia. I’m available for

- Projects

Connect with me

Specialties

Branding & Marketing Strategy Brand Development Brand Strategist Digital Channel Strategy Email Marketing Marketing Resource Management Marketing Strategy Search Engine Marketing Digital Strategy and Execution Competitor Analysis Content Planning Customer Segmentation Strategy Digital Advertising Website Strategist Project Management Web Development Project Manager

Client Resume

Segmented Marketing: Bauld Insurance // Cheep Insurance // Truly Nolen Pest Control /// Skedaddle Humane Wildlife Control // Omnia Intranet // ethree Consulting // Bluelight Analytics // Nxtgen Care // Atlantic Business Interiors // Hannah Tech As President, Modern Media / Managing Director, Hawk: Johnson Insurance // IMP Group // Sobeys Convenience // Saint Mary’s University // Atlantic Lottery // Eastlink // CTV Atlantic // Irving Consumer Products (Royale & Scotties) // City of Moncton // Discover Saint John // Empire Theatres // Irving Oil // NS Power // various NS Government Departments // a wide range of small businesses operating in various categories.

Corporate Marketing (various positions): CIBC (Toronto) // Thomas Cook Group (Toronto and London, England)

Connect with David

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What's your budget?This helps us make sure we have the right cost match.

$100-$500$500- $1K$1K- 5K$5K - $10K$10K–$25K$25K–$50K$50K-$100KMore than $100K

When can we get started?Please include any must-hit dates in your message.

Very quicklySoonNo rush

How can we help?

Let’s not make this creepy. We’ll email you just once and not again unless you explicitly ask us to.

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