09 Aug
|
Emburse
|
Toronto
Shape the future of Emburse's content strategy as Director of Content Marketing. Lead the team in crafting impactful B2B content tied to pipeline and campaigns. As a pivotal marketing leader at Emburse, you’ll oversee the entire content strategy, ensuring alignment with go-to-market initiatives and the Expense Intelligence brand narrative.
Your responsibilities will include managing a Content Writer, collaborating closely with the Multimedia team, and enhancing the editorial framework to elevate Emburse’s messaging. Your strategic insights will directly influence brand representation across various channels. Key Responsibilities:
- Own content strategy and editorial calendar aligned to GTM campaigns
- Collaborate with Social/Demand Gen for integrated content amplification
- Manage and mentor the Content Writer for optimal outputs
- Develop measurement frameworks to assess content performance
- Supervise integration of multimedia elements into content strategy Requirements:
- Bachelor’s degree; Master’s preferred in Marketing or Communications
- 7-10 years in B2B content marketing or strategy
- Experience with SEO and AEO/GEO content strategies
- Proven leadership in managing writers and external agencies
- Robust communication skills for cross-functional collaboration Drive meaningful content outcomes while advancing your career at Emburse, enhancing the brand voice across all initiatives.
📌 Director of Content Marketing at Emburse (Toronto)
🏢 Emburse
📍 Toronto